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Alterna

Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

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Express Shop: Alterna Products

Alterna Products

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A deeply reparative conditioner that leaves strands strong, healthy, smooth, shiny and fully restored.
$32.00
8.5oz | AR270
In Stock ADD TO BAG
A restorative, sulfate-free shampoo that transforms severely damaged hair.
$32.00
8.5oz | AR269
In Stock ADD TO BAG
Features hair smoothing essentials for the perfect blowout.
$54.00 $69.00 value
AR302
In Stock ADD TO BAG
A deeply reparative treatment that leaves hair stronger, smoother, softer and shinier.
$42.00
5.7oz | AR271
In Stock ADD TO BAG
An anti-frizz,smoothing, moisturizing conditioner formulated without sulfates and designed to protect color.
$22.00
8.5oz | AR181
In Stock ADD TO BAG
An anti-frizz,smoothing, moisturizing shampoo formulated without sulfates and designed to protect color.
$22.00
8.5oz | AR180
In Stock ADD TO BAG
A weightless finishing mist that polishes any hair type with sheer mirror like shine.
$24.00
4oz | AR197
In Stock ADD TO BAG
Clinically proven to reduce breakage by 87% .
$25.00
4.2oz | AR219
In Stock ADD TO BAG
Weightless, ultra-dry hair spray with flexible hold.
$18.00
7.5oz | AR200
In Stock ADD TO BAG
A nourishing formula that glosses hair with healthy-looking shine and brilliant radiance.
$24.00
4.2oz | AR196
In Stock ADD TO BAG
For healthier, smoother, more manageable hair.
$26.00
4.7oz | AR198
In Stock ADD TO BAG
$22.00
4 oz | AR199
In Stock ADD TO BAG
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