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Alterna

Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

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Alterna Products

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Two must-have styling products for those who blow their hair straight.
$26.25 $44.00 value
AR284
In Stock ADD TO BAG
This styling product is perfect for straightening both wavy and curly hair.
$22.00
5.1 oz | AR273
In Stock ADD TO BAG
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