Learn More About Alterna
Since 1997, Alterna has pioneered luxury haircare. Whatever your haircare need, Alterna believes that you shouldn't have to choose between clinically-proven, salon-tested results and natural, good-for-you ingredients. That's why Alterna products are: Pure. Proven. Professional.
Caviar, Seasilk, Bamboo, Kendi Oil and more—these precious, sustainable ingredients deliver pure, powerful benefits. And what Alterna leaves out of their products is just as important as what they put in. Alterna believes beauty products should be FREE OF Parabens, Sulfates, Phthalates and other harsh or unnecessary additives. So important to Alterna, this FREE OF claim appears on the front of every Alterna bottle, along with their commitment to eco-friendly packaging and fair-trade practices.
Alterna believes that consumers deserve high-performance products that deliver on their promises. That’s why Alterna has spent over 15 years developing proprietary technologies subjected to intensive clinical, consumer, safety and in-salon testing. The result is state-of-the-art haircare collections that are a remarkable synthesis of nature and exclusive proprietary technologies such as Enzymetherapy®. This enzyme delivery system improves the absorption of essential ingredients for superior keratin production.
Alterna's respected credibility; the promise of transformations without trade-offs, has been the source of Alterna's luxury haircare authority, pioneering industry standards since 1997. Alterna has tapped the expertise and insights of professional stylists to create luxurious, high-performance products that meet the exacting standards of professional salons and their clients. Salon stylists and beauty artisans worldwide can always turn to Alterna for innovation, expertise, choice for uncompromising care to transform hair. Alterna Haircare is part of the HENKEL GROUP.