Alterna

Natural Beauty | Discover the Power of Green »

Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »

Alterna Products

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Absorbs oil, product build-up and impurities without leaving a powdery residue.
$22.00
4.75 oz | AR317
In Stock
 
Designed to absorb oil, product build-up and impurities to extend the life of your blowout.
$22.00
4.75 oz | AR318
In Stock
 
Lightweight texturizing spray provides weightless volume and wavy texture.
$22.00
4.2 oz | AR322
In Stock
 
Designed to absorb oil, product build-up and impurities to extend the life of your blowout.
$12.00
1.25 oz | AR319
In Stock
Provides fullness, thickness and lift to even fine hair types.
$33.00 $44.00 value
17oz | AR315
In Stock
 
Provides fullness, thickness and lift to even fine hair types.
$33.00 $44.00 value
17oz | AR316
In Stock
 
Features volumizing essentials for the perfect blowout.
$54.00 $69.00 value
AR301
In Stock
 
Texturizing finishing spray that creates volume without making hair stiff or crunchy.
$28.00
6.5oz | AR305
In Stock
Can be used on dry or damp hair to get textured volume and lift.
$25.00
3.5oz | AR306
In Stock
 
A daily volumizing sulfate free cleanser.
$32.00
8.5oz | AR008
In Stock
 
Provides full-bodied volume to even the finest hair types.
$25.00
4.2oz | AR239
In Stock
 
Boosts fullness and lift at the roots where you need it most.
$25.00
6oz | AR204
In Stock
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