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Alterna

Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »
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Express Shop: Alterna Products

Alterna Products

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Leave-in product that delivers 10 benefits in one easy step, leaving hair perfectly polished.
$25.00
2.5oz | AR295
In Stock ADD TO BAG
A daily replenishing conditioner.
$60.00
8.5 oz | AR002
In Stock ADD TO BAG
Provides full-bodied volume to even the finest hair types.
$25.00
4.2oz | AR239
In Stock ADD TO BAG
A daily rebalancing sulfate free cleanser.
$60.00
8.5 oz | AR001
In Stock ADD TO BAG
A concentrated treatment.
$55.00
5.1 oz | AR003
In Stock ADD TO BAG
Protect hair and add shine with this weightless, dry oil best suited for those with fine or medium hair types.
$25.00
4.2oz | AR182
In Stock ADD TO BAG
Lightweight texturizing spray provides weightless volume and wavy texture.
$22.00
4.2 oz | AR322
In Stock ADD TO BAG
A nourishing elixir that treats the hair and scalp to maximize hair’s potential length.
$38.00
1.7oz | AR310
In Stock ADD TO BAG
An anti-frizz,smoothing, moisturizing conditioner formulated without sulfates and designed to protect color.
$22.00
8.5oz | AR181
In Stock ADD TO BAG
A lightweight, quick drying aerosol finishing spray with supreme holding power and performance flexibility.
$28.00
12 oz | AR158
In Stock ADD TO BAG
An anti-frizz,smoothing, moisturizing shampoo formulated without sulfates and designed to protect color.
$22.00
8.5oz | AR180
In Stock ADD TO BAG
This nourishing spray provides light conditioning with an element of heat protection.
$30.00
4.2 oz | AR321
In Stock ADD TO BAG
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