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Alterna

Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »
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Express Shop: Alterna Products

Alterna Products

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Leave-in product that delivers 10 benefits in one easy step, leaving hair perfectly polished.
$25.00
2.5oz | AR295
In Stock ADD TO BAG
A daily replenishing conditioner.
$60.00
8.5 oz | AR002
In Stock ADD TO BAG
Protect hair and add shine with this weightless, dry oil best suited for those with fine or medium hair types.
$25.00
4.2oz | AR182
In Stock ADD TO BAG
A daily rebalancing sulfate free cleanser.
$60.00
8.5 oz | AR001
In Stock ADD TO BAG
Provides full-bodied volume to even the finest hair types.
$25.00
4.2oz | AR239
In Stock ADD TO BAG
An anti-frizz,smoothing, moisturizing conditioner formulated without sulfates and designed to protect color.
$22.00
8.5oz | AR181
In Stock ADD TO BAG
A concentrated treatment.
$55.00
5.1 oz | AR003
In Stock ADD TO BAG
An anti-frizz,smoothing, moisturizing shampoo formulated without sulfates and designed to protect color.
$22.00
8.5oz | AR180
In Stock ADD TO BAG
Leave-in product that delivers 10 benefits in one easy step, leaving hair perfectly polished.
$39.00
5.1 oz | AR320
In Stock ADD TO BAG
Features hair smoothing essentials for the perfect blowout.
$54.00 $69.00 value
AR302
In Stock ADD TO BAG
This nourishing spray provides light conditioning with an element of heat protection.
$30.00
4.2 oz | AR321
In Stock ADD TO BAG
A nourishing elixir that treats the hair and scalp to maximize hair’s potential length.
$38.00
1.7oz | AR310
In Stock ADD TO BAG
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