Alterna

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Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »

Alterna Products

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Keep hair vibrant and protected even when on-the-go with this convenient travel set.
$26.00 $33.00 value
AR233
In Stock
 
A styling collection that brings together the products you need to get the perfect blow out.
$40.00 $55.00 value
AR237
In Stock
 
Shine enhancing shampoo features Bamboo extract and Indian Gooseberry and a weightless, ultra-dry hair spray with flexible hold.
$20.00 $28.00 value
AR264
No Longer Available
 
Leave-in product that delivers 10 benefits in one easy step, leaving hair perfectly polished.
$25.00
2.5oz | AR295
In Stock
Protect hair and add shine with this weightless, dry oil best suited for those with fine or medium hair types.
$25.00
4oz | AR182
In Stock
 
An anti-frizz,smoothing, moisturizing shampoo formulated without sulfates and designed to protect color.
$22.00
8.5oz | AR180
In Stock
 
Features hair smoothing essentials for the perfect blowout.
$54.00 $69.00 value
AR302
In Stock
 
A daily rebalancing sulfate freecleanser.
$60.00
8.5oz | AR001
In Stock
Provides full-bodied volume to even the finest hair types.
$25.00
4.2oz | AR239
In Stock
 
An anti-frizz,smoothing, moisturizing conditioner formulated without sulfates and designed to protect color.
$22.00
8.5oz | AR181
In Stock
 
Features volumizing essentials for the perfect blowout.
$54.00 $69.00 value
AR301
In Stock
 
A daily replenishing conditioner.
$60.00
6.7oz | AR002
In Stock
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