Alterna

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Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »

Alterna Products

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This restorative sulfate and paraben-free shampoo and conditioner transforms and nourishes severely damaged hair.
$54.00 $64.00 value
AR312
In Stock
 
A deeply reparative conditioner that leaves strands strong, healthy, smooth, shiny and fully restored.
$32.00
8.5oz | AR270
In Stock
 
A daily moisturizing sulfate freecleanser.
$32.00
8.5oz | AR006
In Stock
 
A daily moisturizing conditioner.
$32.00
8.5oz | AR007
In Stock
A workable finishing product.
$28.00 $41.00 value
15.5oz | AR019
In Stock
 
A restorative, sulfate-free shampoo that transforms severely damaged hair.
$32.00
8.5oz | AR269
In Stock
 
Repairs damaged or color treated hair while you sleep.
$38.00
3.4oz | AR169
In Stock
 
Tame frizz and keep hair smooth and healthy with this treatment oil suitable for medium to coarse hair types.
$25.00
1.7oz | AR183
In Stock
4 piece set instantly transforms dull, damaged hair.
$30.00 $45.00 value
AR170
In Stock
 
A daily volumizing sulfate free cleanser.
$32.00
8.5oz | AR008
In Stock
 
Intensive reconstructing treatment that protects colored hair.
$42.00
5.7oz | AR075
In Stock
 
A radiant hybrid styling product.
$30.00
4oz | AR015
In Stock
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