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Alterna

Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

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Express Shop: Alterna Products

Alterna Products

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4 piece set instantly transforms dull, damaged hair.
$30.00 $45.00 value
AR170
In Stock ADD TO BAG
A daily moisturizing sulfate freecleanser.
$32.00
8.5oz | AR006
In Stock ADD TO BAG
$32.00
8.5oz | AR007
In Stock ADD TO BAG
A deeply reparative conditioner that leaves strands strong, healthy, smooth, shiny and fully restored.
$32.00
8.5oz | AR270
In Stock ADD TO BAG
A restorative, sulfate-free shampoo that transforms severely damaged hair.
$32.00
8.5oz | AR269
In Stock ADD TO BAG
A workable finishing product.
$28.00 $41.00 value
15.5oz | AR019
In Stock ADD TO BAG
A radiant hybrid styling product.
$30.00
4oz | AR015
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Intensive reconstructing treatment that protects colored hair.
$42.00
5.7oz | AR075
In Stock ADD TO BAG
Repairs damaged or color treated hair while you sleep.
$38.00
3.4oz | AR169
In Stock ADD TO BAG
A daily volumizing sulfate free cleanser.
$32.00
8.5 oz | AR008
In Stock ADD TO BAG
A deeply reparative treatment that leaves hair stronger, smoother, softer and shinier.
$42.00
5.7oz | AR271
In Stock ADD TO BAG
Tame frizz and keep hair smooth and healthy with this treatment oil suitable for medium to coarse hair types.
$25.00
1.7oz | AR183
In Stock ADD TO BAG
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