Alterna

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Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »

Alterna Products

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This travel set contains everything you need to cultivate strong, thick, voluminous hair.
$20.00 $38.00 value
AR267
In Stock
 
Get fuller, thicker and more voluminous hair with this set.
$54.00 $69.00 value
AR293
No Longer Available
 
A daily leave-in treatment that helps stimulate the scalp allowing healthier, thicker-looking hair to surface.
$36.00
4oz | AR252
In Stock
 
A daily detoxifying shampoo that lowers DHT levels and promotes naturally thicker, stronger hair.
$32.00
8.5oz | AR251
In Stock
An ultra-powerful weekly treatment that promotes naturally thicker, fuller, stronger hair.
$50.00
6 x .23 oz | AR253
In Stock
 
Caviar Clinical is a 3-step system created to address the needs of fine, thinning, fragile hair.
$98.00 $118.00 value
AR254
In Stock
 
This cream adds instant fullness and lifts at the roots in all hair types.
$25.00
3oz | AR187
In Stock
 
2-in-1 styling gel boosts volume and protects scalp.
$18.00
3oz | AR222
No Longer Available
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Save 20% Storewide use code BEAUTY20 | Details »
25% off butter LONDON use code butter25 »
FREE Vinoperfect Radiance Serum ($26 Value). Details »
FREE Full Blown Volume Set ($10 Value). Details »
Skin Care Regimen »
2 steps to a new you — My Beauty Advisor

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