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Alterna

Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

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Alterna Products

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A daily moisturizing sulfate freecleanser.
$32.00
8.5oz | AR006
In Stock ADD TO BAG
A restorative, sulfate-free shampoo that transforms severely damaged hair.
$32.00
8.5oz | AR269
In Stock ADD TO BAG
A daily rebalancing sulfate free cleanser.
$60.00
8.5 oz | AR001
In Stock ADD TO BAG
A daily detoxifying shampoo that lowers DHT levels and promotes naturally thicker, stronger hair.
$32.00
8.5oz | AR251
In Stock ADD TO BAG
An anti-frizz,smoothing, moisturizing shampoo formulated without sulfates and designed to protect color.
$22.00
8.5oz | AR180
In Stock ADD TO BAG
Provides fullness, thickness and lift to even fine hair types.
$33.00 $44.00 value
17oz | AR315
In Stock ADD TO BAG
Shine enhancing shampoo features Bamboo extract and Indian Gooseberry.
$22.00
8.5oz | AR194
In Stock ADD TO BAG
A nourishing elixir that treats the hair and scalp to maximize hair’s potential length.
$38.00
1.7oz | AR310
In Stock ADD TO BAG
A daily volumizing sulfate free cleanser.
$32.00
8.5 oz | AR008
In Stock ADD TO BAG
Transform even severely damaged hair with this collection designed to rebuild, resurface and restore.
$32.00
AR326
In Stock ADD TO BAG
Sulfate-free cleanser eliminates brassiness and protects color.
$36.00
8.5oz | AR241
In Stock ADD TO BAG
Provides fullness, thickness and lift to even fine hair types.
$33.00 $44.00 value
17oz | AR316
In Stock ADD TO BAG
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