Alterna

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Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »

Alterna Products

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Boosts fullness and lift at the roots where you need it most.
$25.00
6oz | AR204
In Stock
 
Weightless, ultra-dry hair spray with flexible hold.
$18.00
7.5oz | AR200
In Stock
 
A lightweight, quick drying aerosol finishing spray with supreme holding power and performance flexibility.
$28.00
12 oz | AR158
In Stock
 
All day hold with a touchable feeling.
$35.00
7oz | AR076
In Stock
Texturizing finishing spray that creates volume without making hair stiff or crunchy.
$28.00
6.5oz | AR305
In Stock
 
A quick drying, humidity-resistant, firm-hold hair spray.
$22.00
7oz | AR272
In Stock
 
Designed to absorb oil, product build-up and impurities to extend the life of your blowout.
$22.00
4.75 oz | AR318
In Stock
 
Absorbs oil, product build-up and impurities without leaving a powdery residue.
$22.00
4.75 oz | AR317
In Stock
Designed to absorb oil, product build-up and impurities to extend the life of your blowout.
$12.00
1.25 oz | AR319
In Stock
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