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Alterna

Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »
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Express Shop: Alterna Products

Alterna Products

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Leave-in product that delivers 10 benefits in one easy step, leaving hair perfectly polished.
$25.00
2.5oz | AR295
In Stock ADD TO BAG
Leave-in product that delivers 10 benefits in one easy step, leaving hair perfectly polished.
$39.00
5.1 oz | AR320
In Stock ADD TO BAG
An illuminating styling cream that protects strands from harsh summer UV rays.
$22.00
3.4 oz | AR324
In Stock ADD TO BAG
A deeply restorative leave-in treatment for coarse, porous, severely damaged hair.
$35.00
5.1 oz | AR282
In Stock ADD TO BAG
Can be used on dry or damp hair to get textured volume and lift.
$25.00
3.5oz | AR306
In Stock ADD TO BAG
This styling cream creates a sleek, smooth blowout with lasting radiant shine.
$25.00
3oz | AR186
In Stock ADD TO BAG
This cream adds instant fullness and lifts at the roots in all hair types.
$25.00
3oz | AR187
In Stock ADD TO BAG
Lightweight conditioning formula separates and smoothes curls for frizz control and definition.
$25.00
4.5oz | AR309
Out of Stock ADD TO BAG
a lightweight conditioning cream that separates curls giving them shape, definition and control.
$22.00
4.2 oz | AR224
No Longer Available
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