Alterna

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Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »

Alterna Products

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Leave-in product that delivers 10 benefits in one easy step, leaving hair perfectly polished.
$25.00
2.5oz | AR295
In Stock
 
a lightweight conditioning cream that separates curls giving them shape, definition and control.
$22.00
4.2oz | AR224
In Stock
 
This cream adds instant fullness and lifts at the roots in all hair types.
$25.00
3oz | AR187
In Stock
 
Can be used on dry or damp hair to get textured volume and lift.
$25.00
3.5oz | AR306
In Stock
Enhances blonde tones and highlights, instantly smoothes frizz.
$28.00
4.2oz | AR243
In Stock
 
Lightweight conditioning formula separates and smoothes curls for frizz control and definition.
$25.00
4.5oz | AR309
In Stock
 
This styling cream creates a sleek, smooth blowout with lasting radiant shine.
$25.00
3oz | AR186
In Stock
 
A deeply restorative leave-in treatment for coarse, porous, severely damaged hair.
$35.00
5.1oz | AR282
In Stock
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