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Alterna

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

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Alterna Products

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Restores moisture while protecting hair from color fade, daily stresses and future damage.
$49.00 $62.00 value
16.5 oz | AR329
In Stock ADD TO BAG
Provides hydration to moisture-starved hair and protects from future damage.
$49.00 $62.00 value
16.5 oz | AR330
In Stock ADD TO BAG
Leave-in product that delivers 10 benefits in one easy step, leaving hair perfectly polished.
$39.00
5.1 oz | AR320
In Stock ADD TO BAG
Penetrates and hydrates even the driest hair types to transform coarse hair into soft and smooth.
$32.00
7 oz | AR334
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A deeply restorative leave-in treatment for coarse, porous, severely damaged hair.
$35.00
5.1 oz | AR282
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A leave-in conditioner that absorbs instantly and deeply hydrates dry, brittle, aging hair.
$30.00
5.1 oz | AR328
In Stock ADD TO BAG
Leave-in product that delivers 10 benefits in one easy step, leaving hair perfectly polished.
$25.00
2.5 oz | AR295
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Revitalizes dehydrated strands, leaving hair supremely smooth, soft and shiny.
$30.00
4.2 oz | AR332
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Can be used on dry or damp hair to get textured volume and lift.
$25.00
3.5 oz | AR306
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This styling cream creates a sleek, smooth blowout with lasting radiant shine.
$25.00
3 oz | AR186
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Lightweight conditioning formula separates and smoothes curls for frizz control and definition.
$25.00
4.5 oz | AR309
In Stock ADD TO BAG
An illuminating styling cream that protects strands from harsh summer UV rays.
$22.00
3.4 oz | AR324
In Stock ADD TO BAG
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Reviews

Alterna Customer Reviews

mapi TX
Pros: it does disentangle your hair Cons: it is very dense., hard to get it out of the bottle
Overall Rating Overall Rating Price/Value Price/ValueEase of Use Ease of Use
- 1/25/2016 5:03:32 AM It is an ok conditioner, it disentangle your hair but there are better ones out there (including ALterna ones..). It is SO DENSE, I have to seriously wrestle with the bottle to get it out and it is SO annoying (sometime I have to spend minutes under the shower shaking the bottle to get it out). For a conditioner that costs so much, I at least would expect a better packaging that would let you use it with ease. So, I am a very annoyed customer and won't be buying this again.
Redbynature Northern California
productJunkietop100Contributor
Age Group: 55+Gender: F
Overall Rating Overall Rating
Best multi-purpose hair styling cream - 12/5/2015 8:59:25 AM After two years I'm still loving this product. Light weight, conditioning, makes for easy blow dries. I only wash my hair twice a week so it's great that it doesn't make my hair 'gunky'. It says a lot that, as a 'product junkie', I haven't found something I like better after using it for so long.
nanny hoboken
productJunkietop250Contributor
Age Group: 55+Gender: FHair Color: redHair Type: limp/fine/thin
Pros: pleasant fragrance, maintains hair color, daily use, cnditons
Overall Rating Overall Rating Price/Value Price/ValueEase of Use Ease of Use
Another great product from Alterna - 6/13/2015 4:06:23 AM this spray protects hair during heat processes.. I use it with my hot rollers. It does not weigh down my fine hair. Never disappointed with alterna!
Kaelin6551 Zionsville, IN
brandLoyalisttop250Contributor
Age Group: 45-54Gender: FHair Color: brunetteHair Type: limp/fine/thin
Pros: pleasant fragrance, maintains hair color, daily use, helps with hair growth, eady to apply
Overall Rating Overall Rating Price/Value Price/ValueEase of Use Ease of Use
Does what it claims to do! - 6/8/2015 7:50:18 PM I love this exlixir - I have very fine long hair and I do whatever I can to keep it healthy as changes with age happen. I don't have any specific problems with hair loss, but I do notice that after using this daily for two months, I have had a noticeable increase in my hair length. I actually end up needing a trim before my scheduled appointment with my stylist. My hair also seems healthier, which I attribute to the scalp nourishing component. I just wish it came in a larger size.
Kaelin6551 Zionsville, IN
brandLoyalisttop250Contributor
Age Group: 45-54Gender: FHair Color: brunetteHair Type: limp/fine/thin
Pros: pleasant fragrance, maintains hair color, daily use, adds shine, doesn't weigh hair down, instantly dry, doesn't fade color
Overall Rating Overall Rating Price/Value Price/ValueEase of Use Ease of Use
Great for adding shine without the side effects - 6/8/2015 7:41:08 PM I love Alterna products, and this no exception. I use this as the finishing touch to my hair and since it's a dry oil, it goes on easily and doesn't leave that wet, weighed-down appearance other oil mists have a tendency to do. My hair remains full of volume, has a healthy look and gives me the benefits of smoothing out stray hairs. My only wish: that it came in a larger size!
Independent

Age Group: 45-54Gender: FHair Color: blondeHair Type: damaged
Pros: pleasant fragrance, maintains hair color, daily use, silky soft hair Cons: very expensive
Overall Rating Overall Rating Price/Value Price/ValueEase of Use Ease of Use
The BEST product I've ever used! - 5/28/2015 10:01:13 AM From the very first time I used this product my hair texture improved. I also bought the shampoo and hair spray... also the very best results I've ever had. I have long bleached blonde hair and style it every day so it takes a lot of abuse and these products are amazing! They are also very expensive so I waited to try them when the SkinStore was offering a 20% off coupon.
Kaelin6551 Zionsville, IN
brandLoyalisttop250Contributor
Age Group: 45-54Gender: FHair Color: brunetteHair Type: limp/fine/thin
Pros: pleasant fragrance, daily use, easy to apply Cons: hair feels tacky while drying
Overall Rating Overall Rating Price/Value Price/ValueEase of Use Ease of Use
Good for Everyday Use - 5/17/2015 7:40:17 AM I wash, dry and style my hair everyday, so I always use Alterna products that protect my hair from heat and color fading and give it shine and volume. I don't really have a problem with splint ends or lots of breakage, but my hair is long and fine (I wasn't blessed with thick hair). So, I decided to give this product a try to give my hair another advantage against the daily trials it goes through. This product sprays on and goes through my hair nicely. I've been using for about two weeks and just saw my stylist yesterday. She did say my hair looked a little less "rough" (I see her every 5 weeks). This made me think the product is making a difference - but I'm sure longer usage will give the true results. I do think that if your hair is prone to breakage this product would definitely help. Alterna hair care just can't be beat.
thoughtful mid CT
experimenter
Age Group: 55+Gender: MHair Color: brunetteHair Type: normal
Pros: pleasant fragrance, maintains hair color, daily use
Overall Rating Overall Rating Price/Value Price/ValueEase of Use Ease of Use
love it - 4/10/2015 5:16:48 PM I use this shampoo every day without any observable damage to my hair. On the contrary, this shampoo leaves my hair soft, and full, looking and feeling healthy.
ZULA Youngstown, OH
brandLoyalist
Age Group: 55+Gender: FHair Color: blondeHair Type: normal
Pros: pleasant fragrance, maintains hair color, daily use
Overall Rating Overall Rating Price/Value Price/ValueEase of Use Ease of Use
Amazing! - 4/4/2015 7:14:54 AM This product is the only reason I can maintain a Level 10 Blonde. My hair is very long, and keeping that length would not be possible without using quality products. Yes, I have over fried my hair at times, but that is from experimenting with colors, and using higher percentage developers. Once hair is damaged beyond a point, nothing will restore denatured protein. However, to start healthy grow out from the scalp, Alterna Caviar Overnight Hair RESCUE, has strengthen my new hair, and it can tolerate the chemical abuse. The product fills in the hair shaft and allows me to enjoy long hair styles. Alterna Caviar Overnight Hair RESCUE also keeps my hair in great condition.
FreshFaced Iowa
productJunkie
Age Group: 35-44Gender: FHair Color: blackHair Type: limp/fine/thin
Pros: daily use, little goes a long way
Overall Rating Overall Rating Price/Value Price/ValueEase of Use Ease of Use
works nicely as a part of the overall system - 4/3/2015 4:27:33 PM although this is pricier than i would like, i do feel that it works well with the scalp exfoliater and so i am happy to reccomend it. you don't need a lot because the shampoo is quite thick and a little lathers up a lot the actually delivery system in the bottle is also pretty sweet and ensures no wastage in the shower

Additional Info

Learn More About Alterna

If you ever wonder how celebrities maintain their luxurious locks, consider adding Alterna to your hair care regimen. Co-owned by actress Katie Holmes, Alterna is designed to pamper, hydrate, and restore your hair. By using the right products for your hair's needs, you can achieve beautiful results. Alterna's top-quality formulas were developed to deliver luxury treatment on a day-to-day basis. Using high-end, natural ingredients, Alterna's hair care products are designed to help you achieve the best possible results.

You can find many types of all-purpose hair care products in stores, but they may not be suited for your hair's unique needs. When selecting a shampoo, conditioner, treatment, or styling product, consider your hair type before making a selection. Curly, straight, thinning, coarse, and chemically treated hair all need to be cared for differently. Each of Alterna's hair care lines is created specifically for a hair type, allowing you to customize your hair care. By selecting a formula designed for your needs, you can optimize your results. People who have curly hair often have to deal with dry and frizzy follicles, but Alterna products can help hydrate and smooth your hair. Relying on micro proteins, these products work to nourish your hair and to maintain healthy moisture levels. If your hair is thinning with age, Alterna products can help keep your mane looking voluminous and full. These products also help fight hair loss, making it an ideal tool to add to your arsenal. Alterna products are rich in botanicals and free from harsh chemicals which can cause damage.

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