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Alterna

Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »
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Express Shop: Alterna Products

Alterna Products

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The ultimate hybrid treatment & styler for dry, damaged hair.
$28.00
3.4oz | AR259
In Stock ADD TO BAG
A maximum-hold gel that instantly molds and holds hair, easily giving shape and definition even to extreme styles.
$20.00
4.2oz | AR255
In Stock ADD TO BAG
A flexible hold, long-lasting-hold gel that provides pliable control.
$20.00
4.2oz | AR225
No Longer Available
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