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Alterna

Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »
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Express Shop: Alterna Products

Alterna Products

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Protect hair and add shine with this weightless, dry oil best suited for those with fine or medium hair types.
$25.00
4.2oz | AR182
In Stock ADD TO BAG
Tame frizz and keep hair smooth and healthy with this treatment oil suitable for medium to coarse hair types.
$25.00
1.7oz | AR183
In Stock ADD TO BAG
Combats dry, brittle hair, smoothing the hair shaft while adding intense shine.
$38.00
1.7oz | AR304
In Stock ADD TO BAG
This weightless, nutrient rich micro-fine mist strengthens, smoothes, eliminates frizz, increases shine and protects hair.
$25.00
5oz | AR285
In Stock ADD TO BAG
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