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Alterna

Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »
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Express Shop: Alterna Products

Alterna Products

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Lightweight texturizing spray provides weightless volume and wavy texture.
$22.00
4.2 oz | AR322
In Stock ADD TO BAG
This nourishing spray provides light conditioning with an element of heat protection.
$30.00
4.2 oz | AR321
In Stock ADD TO BAG
Leave-in conditioner that revitalizes sun-parched hair.
$22.00
4.20 oz | AR323
In Stock ADD TO BAG
A protective shine veil that helps protect your hair from harmful UV rays.
$22.00
4.20 oz | AR325
In Stock ADD TO BAG
Lightweight spray separates and smoothes curls for frizz control and definition
$25.00
4.2oz | AR308
Out of Stock ADD TO BAG
Lightweight texturizing spray provides weightless volume and wavy texture.
$20.00
4oz | AR297
In Stock ADD TO BAG
Instantly add shine and control frizz on any hair type.
$20.00
4.2oz | AR300
In Stock ADD TO BAG
Provides full-bodied volume to even the finest hair types.
$25.00
4.2oz | AR239
In Stock ADD TO BAG
A radiant hybrid styling product.
$30.00
4oz | AR015
In Stock ADD TO BAG
Clinically proven to reduce breakage by 87% .
$25.00
4.2oz | AR219
In Stock ADD TO BAG
A weightless finishing mist that polishes any hair type with sheer mirror like shine.
$24.00
4oz | AR197
In Stock ADD TO BAG
Protects hair from hot tools up to 450° F / 232° C.
$28.00
4 oz | AR245
In Stock ADD TO BAG
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