Alterna

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Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »

Alterna Products

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Provides full-bodied volume to even the finest hair types.
$25.00
4.2oz | AR239
In Stock
 
A radiant hybrid styling product.
$30.00
4oz | AR015
In Stock
 
A medium hold setting spray with anti-aging benefits.
$28.00
7oz | AR104
In Stock
 
Lightweight texturizing spray provides weightless volume and wavy texture.
$20.00
4oz | AR297
In Stock
A weightless finishing mist that polishes any hair type with sheer mirror like shine.
$24.00
4oz | AR197
In Stock
 
Protects hair from hot tools up to 450° F / 232° C.
$28.00
4oz | AR245
In Stock
 
Clinically proven to reduce breakage by 87% .
$25.00
4.2oz | AR219
In Stock
 
This formula weightlessly shields hair with a UVA/UVB barrier to fade-proof color.
$25.00
2.5oz | AR211
In Stock
Lightweight spray separates and smoothes curls for frizz control and definition
$25.00
4.2oz | AR308
In Stock
 
Create contrast between blonde tones and infuse intense shine.
$28.00
3.4oz | AR244
In Stock
 
Instantly add shine and control frizz on any hair type.
$20.00
4.2oz | AR300
In Stock
 
Get a beachy, wavy look with this natural texture spray.
$22.00
4.2oz | AR226
Out of Stock
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Save 20% Storewide use code BEAUTY20 | Details »
25% off butter LONDON use code butter25 »
FREE Vinoperfect Radiance Serum ($26 Value). Details »
FREE Full Blown Volume Set ($10 Value). Details »
Skin Care Regimen »
2 steps to a new you — My Beauty Advisor

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