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Alterna

Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

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Express Shop: Alterna Products

Alterna Products

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Provides full-bodied volume to even the finest hair types.
$25.00
4.2oz | AR239
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This nourishing spray provides light conditioning with an element of heat protection.
$30.00
4.2 oz | AR321
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Lightweight texturizing spray provides weightless volume and wavy texture.
$22.00
4.2 oz | AR322
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A weightless finishing mist that polishes any hair type with sheer mirror like shine.
$24.00
4oz | AR197
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Protects hair from hot tools up to 450° F / 232° C.
$28.00
4 oz | AR245
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A protective shine veil that helps protect your hair from harmful UV rays.
$22.00
4.20 oz | AR325
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Lightweight texturizing spray provides weightless volume and wavy texture.
$20.00
4oz | AR297
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Clinically proven to reduce breakage by 87% .
$25.00
4.2oz | AR219
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This formula weightlessly shields hair with a UVA/UVB barrier to fade-proof color.
$25.00
2.5 oz | AR211
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Get a beachy, wavy look with this natural texture spray.
$22.00
4.2 oz | AR226
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Leave-in conditioner that revitalizes sun-parched hair.
$22.00
4.20 oz | AR323
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A radiant hybrid styling product.
$30.00
4oz | AR015
In Stock ADD TO BAG
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