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Alterna

Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »
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Express Shop: Alterna Products

Alterna Products

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A lightweight densifying foam that thickens and strengthens hair.
$36.00
5.1oz | AR314
In Stock ADD TO BAG
Features volumizing essentials for the perfect blowout.
$54.00 $69.00 value
AR301
No Longer Available
Leave-in product that delivers 10 benefits in one easy step, leaving hair perfectly polished.
$25.00
2.5oz | AR295
In Stock ADD TO BAG
Restorative leave-in treatment that reduces the appearance of split ends.
$35.00
1 oz | AR296
In Stock ADD TO BAG
$32.00
8.5oz | AR007
In Stock ADD TO BAG
A deeply reparative conditioner that leaves strands strong, healthy, smooth, shiny and fully restored.
$32.00
8.5oz | AR270
In Stock ADD TO BAG
Creates extreme weightless volume, while adding intense moisture.
$62.00 $64.00 value
ARPK02
In Stock ADD TO BAG
A daily moisturizing sulfate freecleanser.
$32.00
8.5oz | AR006
In Stock ADD TO BAG
A restorative, sulfate-free shampoo that transforms severely damaged hair.
$32.00
8.5oz | AR269
In Stock ADD TO BAG
Protect hair and add shine with this weightless, dry oil best suited for those with fine or medium hair types.
$25.00
4.2oz | AR182
In Stock ADD TO BAG
A workable finishing product.
$28.00 $41.00 value
15.5oz | AR019
In Stock ADD TO BAG
A daily replenishing conditioner.
$60.00
8.5 oz | AR002
In Stock ADD TO BAG
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