Alterna

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Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »

Alterna Products

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4 piece set instantly transforms dull, damaged hair.
$30.00 $45.00 value
1 ct | AR170
In Stock
 
Features volumizing essentials for the perfect blowout.
$54.00 $69.00 value
AR301
In Stock
 
Keep hair vibrant and protected even when on-the-go with this convenient travel set.
$26.00 $33.00 value
AR233
Out of Stock
 
A daily moisturizing conditioner.
$32.00
8.5oz | AR007
In Stock
A daily moisturizing sulfate freecleanser.
$32.00
8.5oz | AR006
In Stock
 
A restorative, sulfate-free shampoo that transforms severely damaged hair.
$32.00
8.5oz | AR269
In Stock
 
A deeply reparative conditioner that leaves strands strong, healthy, smooth, shiny and fully restored.
$32.00
8.5oz | AR270
In Stock
 
A workable finishing product.
$28.00 $41.00 value
15.5oz | AR019
In Stock
A daily leave-in treatment that helps stimulate the scalp allowing healthier, thicker-looking hair to surface.
$36.00
4oz | AR252
In Stock
 
Creates extreme weightless volume, while adding intense moisture.
$62.00 $64.00 value
ARPK02
In Stock
 
A daily rebalancing sulfate free cleanser.
$60.00
8.5oz | AR001
In Stock
 
A concentrated treatment.
$55.00
5.1oz | AR003
In Stock
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