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Alterna

Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

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Express Shop: Alterna Products

Alterna Products

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Provides fullness, thickness and lift to even fine hair types.
$33.00 $44.00 value
17oz | AR315
In Stock ADD TO BAG
Lightweight texturizing spray provides weightless volume and wavy texture.
$22.00
4.2 oz | AR322
In Stock ADD TO BAG
Provides fullness, thickness and lift to even fine hair types.
$33.00 $44.00 value
17oz | AR316
In Stock ADD TO BAG
Features hair smoothing essentials for the perfect blowout.
$54.00 $69.00 value
AR302
In Stock ADD TO BAG
A protective shine veil that helps protect your hair from harmful UV rays.
$22.00
4.20 oz | AR325
In Stock ADD TO BAG
Leave-in conditioner that revitalizes sun-parched hair.
$22.00
4.20 oz | AR323
In Stock ADD TO BAG
Two must-have styling products for those who blow their hair straight.
$26.25 $44.00 value
AR284
In Stock ADD TO BAG
An illuminating styling cream that protects strands from harsh summer UV rays.
$22.00
3.4 oz | AR324
In Stock ADD TO BAG
Features shine and wave enhancing essentials for the perfect blowout.
$54.00 $66.00 value
AR303
In Stock ADD TO BAG
One Night Highlights Sun-Kissed Platinum Blonde lets you instantly create brilliant, platinum blonde highlights that wash out with one shampoo.
$29.00
3.40 oz | AR250
In Stock ADD TO BAG
Features volumizing essentials for the perfect blowout.
$54.00 $69.00 value
AR301
No Longer Available
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