Alterna

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Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »

Alterna Products

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Leave-in conditioner that revitalizes sun-parched hair.
$22.00
4.20 oz | AR323
In Stock
 
Lightweight texturizing spray provides weightless volume and wavy texture.
$22.00
4.20 oz | AR322
In Stock
 
A protective shine veil that helps protect your hair from harmful UV rays.
$22.00
4.20 oz | AR325
In Stock
 
An illuminating styling cream that protects strands from harsh summer UV rays.
$22.00
3.40 oz | AR324
In Stock
Provides fullness, thickness and lift to even fine hair types.
$33.00 $44.00 value
17oz | AR315
In Stock
 
Provides fullness, thickness and lift to even fine hair types.
$33.00 $44.00 value
17oz | AR316
In Stock
 
Balances moisture levels, delivering youthful shine and silkiness.
$54.00 $64.00 value
AR311
No Longer Available
 
This volumizing trio has everything you need to get strong, thick, voluminous hair.
$37.80
$69.00 value
AR313
No Longer Available
This restorative sulfate and paraben-free shampoo and conditioner transforms and nourishes severely damaged hair.
$37.80
$64.00 value
AR312
No Longer Available
 
Features volumizing essentials for the perfect blowout.
$54.00 $69.00 value
AR301
In Stock
 
Features hair smoothing essentials for the perfect blowout.
$54.00 $69.00 value
AR302
In Stock
 
Features shine and wave enhancing essentials for the perfect blowout.
$54.00 $66.00 value
AR303
In Stock
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