Alterna

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Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »

Alterna Products

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Features volumizing essentials for the perfect blowout.
$54.00 $69.00 value
AR301
In Stock
 
Features hair smoothing essentials for the perfect blowout.
$54.00 $69.00 value
AR302
In Stock
 
Balances moisture levels, delivering youthful shine and silkiness.
$54.00 $64.00 value
AR311
In Stock
 
This restorative sulfate and paraben-free shampoo and conditioner transforms and nourishes severely damaged hair.
$54.00 $64.00 value
AR312
In Stock
Restore moisture to dry hair and protect it from hot styling tools.
$32.00 $37.00 value
AR246
In Stock
 
Two must-have styling products for those who blow their hair straight.
$37.50 $44.00 value
AR284
In Stock
 
Features shine and wave enhancing essentials for the perfect blowout.
$54.00 $66.00 value
AR303
In Stock
 
This volumizing trio has everything you need to get strong, thick, voluminous hair.
$54.00 $69.00 value
AR313
In Stock
One Night Highlights Sun-Kissed Platinum Blonde lets you instantly create brilliant, platinum blonde highlights that wash out with one shampoo.
$29.00
3.4oz | AR250
In Stock
 
Instantly revitalizes sun-parched hair, infusing moisture.
REG $20.00  NOW $16.00
4oz | AR248
No Longer Available
 
Shimmering champagne-hued finishing spray.
$20.00
3.4oz | AR215
No Longer Available
 
A limited-edition duo containing a full size Alterna Caviar Anti-Aging Shampoo and travel size Alterna Caviar Anti-Aging Dry Shampoo.
$32.00
AR290
No Longer Available
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