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Alterna

Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »
Smart SUN Solutions | 20% off All Sun Care — Look for the SUN » Smart SUN Solutions | 20% off All Sun Care — Look for the SUN »
Express Shop: Alterna Products

Alterna Products

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2-in-1, head-to-toe cleanser for hair and skin.
$18.00
8.5 oz | AR220
In Stock ADD TO BAG
2-in-1 formula hydrates and repairs hair and skin.
$18.00
8.5 oz | AR221
In Stock ADD TO BAG
Enhances blonde tones and highlights, instantly smoothes frizz.
$28.00
4.2oz | AR243
No Longer Available
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