Alterna

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Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »

Alterna Products

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Balances moisture levels, delivering youthful shine and silkiness.
$50.22
$64.00 value
AR311
In Stock
 
This restorative sulfate and paraben-free shampoo and conditioner transforms and nourishes severely damaged hair.
$50.22
$64.00 value
AR312
In Stock
 
This volumizing trio has everything you need to get strong, thick, voluminous hair.
$50.22
$69.00 value
AR313
In Stock
 
A lightweight densifying foam that thickens and strengthens hair.
$36.00
5.1oz | AR314
In Stock
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