Alterna

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Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

International Customers - Alterna products cannot be shipped outside the U.S.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

Read More About Alterna »

Alterna Products

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A talc-free, anti-aging dry shampoo.
$22.00
2.65 oz | AR163
In Stock
 
A silky, dry shampoo that refreshes hair with an addictive summer scent.
$20.00
1.3oz | AR299
In Stock
 
A fast and commitment-free way to erase roots and blend away greys.
$24.00
1oz | AR277
In Stock
 
A fast and commitment-free way to erase roots and blend away greys.
$24.00
1oz | AR278
In Stock
A fast and commitment-free way to erase roots and blend away greys.
$24.00
1oz | AR280
In Stock
 
A fast and commitment-free way to erase roots and blend away greys.
$24.00
1oz | AR279
In Stock
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