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Alterna

Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.

"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)

Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.

Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.

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Alterna Products

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A fast and commitment-free way to erase roots and blend away greys.
$24.00
1 oz | AR279
In Stock ADD TO BAG
A talc-free, anti-aging dry shampoo.
$22.00
2.65 oz | AR163
In Stock ADD TO BAG
A fast and commitment-free way to erase roots and blend away greys.
$24.00
1 oz | AR278
In Stock ADD TO BAG
A fast and commitment-free way to erase roots and blend away greys.
$24.00
1 oz | AR277
In Stock ADD TO BAG
A fast and commitment-free way to erase roots and blend away greys.
$24.00
1 oz | AR280
In Stock ADD TO BAG
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