Alterna welcomes Katie Holmes as its new co-owner and first-ever spokesperson.
"If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be transformation." - Katie Holmes (co-owner/spokesperson)
Not all hair care was treated equal. When only the best will do for your hair, turn to Alterna, a luxury brand which pampers the locks with unique ingredients in cutting edge formulas.
International Customers - Alterna products cannot be shipped outside the U.S.
Alterna offers products that avoid harsh chemicals, artificial colorants, chemical preservatives, synthetic fragrance and chemical sunscreens wherever possible.
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Alterna Customer ReviewsWonderful product - 1/17/2015 5:11:28 AM Love this product! It is very light on my hair yet controls the frizz. I have tried a lot of products and this is the best yet. I have fine curly dry medium length hair that I color.Brought the natural curl back out - 1/11/2015 5:29:50 AM I gave this to my daughter fir Christmas . She just called me thus past week and can not believe the difference this has made in her hair . She has just come through an extremely stressful time and we all know the total stress can take on our body & hair . Well , the nature curl has cine back in her hair , she says it feels really healthy and other people have actually made comments on how great her hair looks . If she is happy , I am happy !! Thank you for making such a great product !Amazing product!!! - 1/9/2015 9:38:36 PM I wish I had discovered Alterna products sooner. I have bleached, over-processed hair and a few months ago, a bad bleach job really fried my hair. No other products worked in the way these products did. They transformed my hair from dry and damaged to soft and strong. They're worth the price!Love this - 1/3/2015 6:01:17 PM I have been using this for more than a year this is my 5th bottle great for split endsGives fine hair a boost - 12/27/2014 8:33:25 AM I have long, fine hair and I love the Alterna product line. Tried this one for the past month and I do notice a nice difference with the fullness of my hair. Doesn't add weight, absorbs easily and a little goes a long way.Best volume mousse ever - 12/24/2014 7:10:39 AM I've tried several volumizing style products over the years, and this is by far the best. Gives my fine hair the oomph needed to create long lasting volume, and leaves no sticky residue that results in bad bed hair the next day. Can be used every day, but also can be refreshed with spritz of water and a quick re-blow-dry if you don't feel like shampooing.Held my fine, limp hair all day - 12/5/2014 11:54:05 PM Will NEVER purchase another hairspray! Getting older w/very fine, lifeless hair..as well as starting to lose more of it. The whole Alterna line has given me improved body, volume & hair I always dreamed of..you cannot go wrong!!much better than a spray - 11/20/2014 2:26:29 PM This is a powder that you dust into your hair, which I didn't realize when I purchased it. It works so much better than any spray I've used, and the product lasts considerably longer as well, both in terms of how often I have to re-purchase, and how long I can go in between hair washing. For me, it absorbs oil better than any other "dry shampoo" product I've tried. A little trickier to use, maybe, but worth the minimal extra effort. Smells pretty nice. I should add that this is a white powder, and since I am blonde, it may be easier for me to blend in. Not sure if it would be a problem for the dark-haired.Best Root/Volume Booster Ever! - 11/16/2014 10:16:31 PM Longlasting, works great! Lasts few days on my fine, older, blonde hair..pricey, doesnt last very long if used consistently for price, but VERY worth it..will def buy again!!love alterna products and this may be my fave - 11/14/2014 6:33:21 AM I recently colored my hair and wanted to get a no-fade shampoo/conditioner duo. I also wanted to get something that was moisturizing as winter is here. I have used many Alterna shampoos and conditioners in the past and remember using a sample of the caviar anti-aging i had received and LOVED it. so i splurged a little and got the larger sizes. It really does moisturize good and my hair is on the oily side (must shower every day) so finding a product that isn't too heavy is very important for me. My hair is shiny, manageable, and smells amazing. i don't even wear perfume! as far as maintaining color, i haven't noticed anything in that department. My hair dye has faded just as i would imagine it would if i hadn't been using a specialty product. But i think the temperature you wash your hair has a lot more to do with that than anything else. I take hot baths all of the time and my hair is exposed to the hot water.
Learn More About Alterna
If you ever wonder how celebrities maintain their luxurious locks, consider adding Alterna to your hair care regimen. Co-owned by actress Katie Holmes, Alterna is designed to pamper, hydrate, and restore your hair. By using the right products for your hair's needs, you can achieve beautiful results. Alterna's top-quality formulas were developed to deliver luxury treatment on a day-to-day basis. Using high-end, natural ingredients, Alterna's hair care products are designed to help you achieve the best possible results.
You can find many types of all-purpose hair care products in stores, but they may not be suited for your hair's unique needs. When selecting a shampoo, conditioner, treatment, or styling product, consider your hair type before making a selection. Curly, straight, thinning, coarse, and chemically treated hair all need to be cared for differently. Each of Alterna's hair care lines is created specifically for a hair type, allowing you to customize your hair care. By selecting a formula designed for your needs, you can optimize your results. People who have curly hair often have to deal with dry and frizzy follicles, but Alterna products can help hydrate and smooth your hair. Relying on micro proteins, these products work to nourish your hair and to maintain healthy moisture levels. If your hair is thinning with age, Alterna products can help keep your mane looking voluminous and full. These products also help fight hair loss, making it an ideal tool to add to your arsenal. Alterna products are rich in botanicals and free from harsh chemicals which can cause damage.