aMENity is pioneering a new skincare segment called "Clinical Grooming" that, for the first time, provides men with solution-focused, physician-developed products made specifically to address their unique skin concerns and to fit into their daily routines.

aMENity skin care was designed for the specific needs of men and has gone beyond shaving to address most common skin concerns of the male population. The goal of aMENity has always been to offer a product line that is proven effective and performs as expected. aMENity has identified a very needed niche, products designed specifically for men rather than products for women altered slightly to make themselves more appealing to men. All products offered by aMENity are the result of extensive research into the needs of male skin and the differences from women’s skin. Clinical Grooming is at the heart of the aMENity product line. The concept presents a superior way to shave, cutting down on problems and irritations and making the whole process more enjoyable. aMENity also recognizes that men’s skin care needs to be about much more than just shaving. That is why the company has branched out to address other concerns like acne, body odor, wrinkles and dry skin.