aMENity is pioneering a new skincare segment called "Clinical Grooming" that, for the first time, provides men with solution-focused, physician-developed products made specifically to address their unique skin concerns and to fit into their daily routines.
aMENity skin care was designed for the specific needs of men and has gone beyond shaving to address most common skin concerns of the male population. The goal of aMENity has always been to offer a product line that is proven effective and performs as expected. aMENity has identified a very needed niche, products designed specifically for men rather than products for women altered slightly to make themselves more appealing to men. All products offered by aMENity are the result of extensive research into the needs of male skin and the differences from women’s skin. Clinical Grooming is at the heart of the aMENity product line. The concept presents a superior way to shave, cutting down on problems and irritations and making the whole process more enjoyable. aMENity also recognizes that men’s skin care needs to be about much more than just shaving. That is why the company has branched out to address other concerns like acne, body odor, wrinkles and dry skin.
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aMENity products were developed by top chemists in the beauty industry and have been tested by a group of experts that include dermatologists, biochemists and plastic surgeons. Kimberly Pecoraro is Co-Founder and President of aMENity, bringing in years of experience in the skin care industry. After much success, she chose to develop a line of products in the market of men’s grooming, what some consider to be the fastest growing sector of the skin care market.
One of the top products from aMENity is the aMENity After Shave and Face Moisturizer which soothes skin that has just been shaved while also hydrating to reduce dryness and wrinkles. The formula is oil-free and never feels greasy on a man’s face. It was developed specifically for the uniqueness of a man’s skin, leaving it smoother and younger looking.
Men often complain about sweaty, smelly feet which is what inspired aMENity to develop aMENity Foot Spray. The easy-to-use spray actually helps to prevent odors by killing the bacteria that cause pungent foot odor. It also helps to soften dry cracked heels and thick calluses. The formula is cooling on contact and works to keep the feet stay cool and dry all day.