Great hair starts with a high quality cleansing product. ARCONA shampoos are enriched with natural botanicals that not only effectively remove dirt, oil and impurities from the hair and scalp but also leave the hair healthier and more manageable. Many shampoos contain harsh detergents which can strip natural oils out of the scalp and hair, creating dry and brittle conditions which can lead to splitting and damage. ARCONA shampoos are very mild and gentle in order to cleanse while leaving the natural moisture levels in tact. The botanical rich formulas actually protect the hair from environmental damage with naturally occurring antioxidants. The natural ingredients fight free radicals that attack healthy hair strands and follicles. With regular use, the hair becomes more elastic, resilient and shinier.