A man shaves more than 20,000 times during his lifetime - and how he shaves is essential to attaining healthier, smoother skin. The Art of Shaving is a unique concept guided by the expertise and hands-on attention of its founders. To achieve the perfect shave, The Art of Shaving re-introduces you to an essential shaving tool, the shaving brush - the only tool designed to absorb water and deliver a rich, warm and protective lather to the skin. To complete the experience, The Art of Shaving creates beautifully handcrafted shaving razors. These shaving instruments are carefully designed to offer proper weight, balance and grip to ensure the best results.