PURE is designed to ensure optimal application of the most advanced skincare products. Leave the old method of applying product with fingers behind and say goodbye to spotty coverage, less penetration of product in key areas (eyes, nose, etc.) and dirt traveling over freshly cleansed skin. Use with complexion products, serums, eye treatments, moisturizers, makeup removers and any other skincare product.
Beautyblender features an open cell structure that fills with small amounts of water when wet. This allows the sponge to be “full” so that the makeup product sits on top of the sponge rather than being absorbed into the sponge, allowing you to use less product every time. When wet, Beautyblender doubles in size and becomes even softer, returning to its original size when it air dries.