The blinc collection includes mascara formulations that stay in place--period. Whether you rub your eyes, cry or get caught in a rainstorm, the unique formulas found in the range will resist smearing, streaking and running. The incredible staying power of the mascaras is due to their design. Instead of painting the lashes like ordinary mascara, blinc mascara forms tiny tubes of color around them, tubes that will remain in place until you take your makeup off easily and effortlessly. The tubes also better separate each lash and safe for sensitive eyes and contact lens wearers.