Any dermatologist or esthetician will tell you that moisture is essential for all skin types. Without proper hydration, even oily complexions cannot look their best, and dry skin quickly becomes flaky and irritated without regular moisture. When it comes time to choose a moisturizer to meet your hydration needs, you have a huge number of formulas from which to choose. Among these serums, creams and lotions, you'll find one lineup of moisturizers that is at once affordable, reputable, gentle and maximally effective. That collection is the Boots No7 Moisturizers range, which has been the best-selling skin care line in England for years.