The story of Londontown begins in a garden in Radlett, England. Where our founder, Natasha Dillon's grandmother would use handpicked botanicals and a blend of flower oils to create a healing remedy that would be massaged into Natasha's hands and nails to hydrate and ensure protection from the crisp, dry English air. Years later, when the damaging effects of UV gels were destroying Natasha's nails, she was reminded of this cherished memory with her grandmother. This revelation motivated Natasha to inspirit her inherited family remedy and develop kur, a naturally derived nail treatment system that is a thoughtful holistic approach to restoring, strengthening and hydrating nails and cuticles.
With a modern and sophisticated concept in mind, our formulas combine nail care science with the nourishing and hydrating properties of Britain's Rapeseed Flower Oil, Chamomile, Cucumber and other essential oils and extracts. As we have expanded our product line and are providing more healthy and safe alternatives to our customers, including colour. We continue to stay true to our philosophy, to provide restorative solutions that go beyond just the nail surface to protect and care for your entire nail.
Brittle, cracked and damaged nails and cuticles are common complaints that are painful, unattractive and, most of all, annoying for the way they resist effective treatment. Thinking about her own nail and cuticle troubles, a young businesswoman named Natasha Dillon remembered her childhood experiences, when her grandmother would create a soothing hand and nail lotion made from botanical extracts and oils from plants picked in her own English garden. This was a kur (from the German, meaning "treatment"), a formula passed down through the family's generations, based on extract of rapeseed (Brassica napus) blended with flower oils.
Dillon decided to found Londontown to develop a line of nail care products based on her family's kur, with the same dedication to pure, natural ingredients. This five-step nail care system is designed to strengthen, hydrate, fortify and protect nails and cuticles. A core part of the philosophy of the Londontown nail care system is that beauty and health comes from within, which is why the revamped kur formula uses only natural botanical oils and extracts, vitamins and minerals. They are also vegan and gluten-free. In particular, toxic and potentially carcinogenic chemicals found in many nail care products are not permitted in the Londontown kur: the formulas are free of formaldehyde, toluene, DBP (dibutyl phthalate), formaldehyde resin and camphor.