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Paula’s Choice

What makes Paula’s Choice wonderfully unique is that the brand was created after a lady - Paula Begoun - spotted a gap in the beauty industry market. Frustrated with her own skin problems she had suffered for years and years, she was always seeking scientific reason for each ingredient that featured in a product. It was this that then set Paula Begoun and her team of experts off on a mission to create their own skincare line; Paula’s Choice. 

The skincare line launched in 1995, where their commitment to quality, effective ingredients is still the driving force in creating the brand today. They only use ingredients proven by science to correct skin concerns, including acne and wrinkles. Each product is clinically proven to be non-irritating, 100% fragrance-free, dye-free and never tested on animals.

Fuss-Free Skin Solutions 

Paula's Choice has taken the guesswork out of building a skincare routine. Using only trusted and proven ingredients that target those common skincare woes (such as blemishes and premature aging) it is their mission to take care of your skin. Addressing a skin concern with a complementing skincare product is what Paula’s Choice was built around, and is much-loved for today.


Retinol is a very effective ingredient in many anti-aging skincare products today, but it can be met with some apprehension for certain customers who do not think it will work with their skin. Paula’s Choice offer multiple formulas containing Retinol for you to experience. The Resist Hyaluronic Acid Booster is brilliant for immediate results when it comes to plumper looking skin and smooth lines. The Resist 1% Retinol Booster is a powerful Retinol concentrate that transforms your favorite moisturizer or serum, allowing you to customize the strength you need to treat multiple signs of aging or an uneven skin tone.