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Paula's Choice

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Paula Begoun struggled with skin problems for years. She spent years studying scientific research and finally found products that worked. Ever since, Paula and her team have been helping others find the best skincare products through their best-selling book, Don't Go to the Cosmetics Counter Without Me.

In 1995 Paula's team used their expertise to create Paula's Choice products. They only use ingredients proven by science to correct skin concerns, including acne and wrinkles. Each product is clinically proven non-irritating, 100% fragrance-free, dye-free and never tested on animals.

Finding the right skincare products to suit your needs can be a challenge. Discerning whether a product contains the best ingredients for your skin type can be a very frustrating process. The team at Paula's Choice has taken the guesswork out of building a skin care routine. Based on extensive research, Paula's Choice products are designed to deliver top quality skin care. These formulas are designed using ingredients that are scientifically proven to help with common skincare woes such as blemishes and premature aging. The mission of Paula's Choice is to take care of your skin. This commitment to excellent skin care ensures that products designed for your skin type will deliver the best possible results.

Addressing a wide range of common skincare concerns, Paula's Choice products can help to reduce breakouts and calm redness. There are products specially designed for aging or prematurely wrinkled skin, working to tighten any loose skin and to promote cell renewal. These anti-aging products will leave you with firmer and smoother appearing skin. If your skin has been damaged by the sun in the past, Paula's Choice products can help to revitalize your complexion. These carefully crafted formulas can help to eliminate blackheads and breakouts. Further, people with sensitive skin, oily skin, or dry skin can find a product that will help to balance the skin's moisture levels. Paula's Choice continues to research the best possible ingredients, improving formulas to deliver optimal results.

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