Eye Liner

Winning Strategies for Your Eyes »

Eyeliners are used to define and shape the eyes and represent an important element to the overall design of your eye makeup. For years, traditional eyeliners came in a pencil and were offered in basic brown and black. Today, thankfully, there are many forms of eyeliners and colors to choose from, including pencils, liquids, powders, gels and cakes. Each has its own application techniques and unique effect. Traditional pencils are handy on the go, provided you always carry a sharpener, as it’s important to keep them sharpened for an accurate and smooth application. Liquid eyeliners provide a dramatic effect. It's best to apply liquid eyeliner after applying your eye shadow, and be sure to allow the liner to dry before applying mascara. Powder eyeliners can be applied both wet and dry. It's important to use a small, thin, stiff brush for even application. Gel eyeliner, while similar to liquid, is easier to apply and often longer-lasting. Cake eyeliners have been around for many years, and as such, there are many who prefer this method because of its familiarity. Regardless of your preference, accurate and smooth application of your liner is essential to the overall effect and result. Experiment with thickness, as well as with different types of liners and different colors to achieve your desired effect.

Eye Liner Products

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A waterproof liquid liner that glides on with ease and won't smudge!
$20.00
SL179
In Stock
 
A waterproof liquid liner that glides on with ease and won't smudge!
$20.00
.11oz | SL234
In Stock
 
A water-resistant "layer of color" that contours your eyes.
$26.00
.21 oz | BQ024
In Stock
 
Wake up tired eyes with this dual-ended jumbo highlighter pencil.
$16.50
0.1oz | JI193
In Stock
A water-resistant "layer of color" that contours your eyes.
$26.00
.21 oz | BQ023
In Stock
 
A good-for-you formulated, waterproof, highly pigmented eyeliner.
$18.00
.04oz | TF212
In Stock
 
A black/brown eyeliner pencil with natural pigments that is easy to apply.
$13.00
0.04oz | JI190
In Stock
 
This waterproof and longwearing liner won't transfer and is fade proof!
$20.00
SL153
In Stock
A revolutionary, colorless, anti-aging pencil for the eye area.
$24.00
0.13oz | DW082
In Stock
 
A versatile gel liner that allows for smooth application and is highly water resistant.
$28.00
0.1oz | JI561
In Stock
 
A good-for-you formulated, waterproof, highly pigmented eyeliner.
$18.00
.04oz | TF210
In Stock
 
This waterproof and longwearing liner won't transfer and is fade proof!
$20.00
SL152
In Stock
A silky, waterproof liner that delivers intense drama and true smudge-proof color even when applied inside the waterline.
$19.00
0.01oz | AJ085
In Stock
 
This waterproof and longwearing liner won't transfer and is fade proof!
$20.00
0.01oz | SL385
In Stock
 
This waterproof and longwearing liner won't transfer and is fade proof!
$20.00
0.01oz | SL379
In Stock
 
A versatile gel liner that allows for smooth application and is highly water resistant.
$28.00
0.1oz | JI562
In Stock
A black/grey eyeliner pencil with natural pigments that is easy to apply.
$13.00
0.04oz | JI191
In Stock
 
This waterproof and longwearing liner won't transfer and is fade proof!
$20.00
SL155
In Stock
 
This waterproof and longwearing liner won't transfer and is fade proof!
$20.00
SL158
In Stock
 
A silky, waterproof liner that delivers intense drama and true smudge-proof color even when applied inside the waterline.
$19.00
0.01oz | AJ084
In Stock
A silky, waterproof liner that delivers intense drama and true smudge-proof color even when applied inside the waterline.
$19.00
0.01oz | AJ086
In Stock
 
A jet black cream eyeliner.
$18.00
0.04oz | ON159
In Stock
 
A chocolate brown cream eyeliner.
$18.00
0.04oz | ON158
In Stock
 
Intense, radiant color for a variety of eye-defining effects.
$14.00
BE444
In Stock
This taupe shimmer eyeliner provides high-intensity color for up to 24 hours.
$18.00
0.04oz | ON170
In Stock
 
A collection of 3 cream-to-powder liners: black, charcoal and grey.
$27.00
0.1oz | JI245
In Stock
 
A collection of 3 cream-to-powder liners: copper, gold and black/brown.
$27.00
0.1oz | JI173
In Stock
 
A basic brown eyeliner pencil with natural pigments that is easy to apply.
$13.00
0.04oz | JI189
In Stock
A basic white eyeliner pencil with natural pigments that is easy to apply.
$13.00
JI306
In Stock
 
An eye color duo - black eyeliner with a creamy pearl highlighter.
$20.00
0.04oz | JI441
In Stock
 
A waterproof liquid liner that glides on with ease and won't smudge!
$20.00
.016oz | SL271
In Stock
 
A pigment rich, waterproof. micro-glitter infused liquid eyeliner.
$22.00
.05oz | SL254
In Stock
A paraben-free, waterproof mineral eye liner that is rich in pigment.
$21.00
0.17oz | IC055
In Stock
 
This waterproof and longwearing liner won't transfer and is fade proof!
$20.00
SL154
In Stock
 
This waterproof and longwearing liner won't transfer and is fade proof!
$20.00
0.01oz | SL371
In Stock
 
Wake up tired eyes with this dual-ended jumbo highlighter pencil.
$15.50
0.1oz | JI404
In Stock
A waterproof liquid liner that glides on with ease and won't smudge!
$20.00
.11oz | SL235
In Stock
 
This waterproof and long wearing liner won't transfer and is fade proof!
$20.00
.016oz | SL269
In Stock
 
Nourish your lashes naturally making them longer, stronger and thicker.
$20.00
0.13oz | LZ003
In Stock
 
An unique double gel eyeliner and shadow for a sultry, smoky eye.
$20.00
0.14oz | SL043
In Stock
This waterproof and longwearing liner won't transfer and is fade proof!
$20.00
0.01oz | SL388
In Stock
 
This twist-up pencil glides on a precise line for maximum color intensity.
$16.00
0.12oz | BE777
In Stock
 
This waterproof and longwearing liner won't transfer and is fade proof!
$20.00
.01oz | SL268
In Stock
 
This waterproof and longwearing liner won't transfer and is fade proof!
$20.00
0.01oz | SL383
In Stock
A waterproof liquid liner that glides on with ease and won't smudge!
$20.00
.016oz | SL270
In Stock
 
This twist-up pencil glides on a precise line for maximum color intensity.
$16.00
0.12oz | BE779
In Stock
 
A rich amber brown with blue and gold flecks to intensify blue eyes.
$18.50
0.11oz | DW124
In Stock
 
A silky, waterproof liner that delivers intense drama and true smudge-proof color even when applied inside the waterline.
$19.00
0.01oz | AJ088
In Stock
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