Eye Shadow

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Applying your eye shadow is an art in and of itself, but don’t let that scare you away. As you experiment with blending different colors and tones to highlight and shade different parts of your eyelids, you will have fun discovering the different effects you can create with eye shadow! The most basic – and most common – technique is to use lighter shades closest to the lashes and up over the eye lid, with progressively darker tones applied to the crease and back corner. The most common type of eye shadow comes in a powder form, but you can also find beautiful shadows in pencils, creams and liquids. Eye shadows can be applied with brushes or sponge-tipped applicators, with the size of the brush or applicator proportionately matched to the area of the eye to achieve a well-blended design. Be sure that your brush or applicator is soft and smooth so the product is applied without irritating the sensitive skin of your eyelid. And pay close attention to how you blend your colors, keeping in mind that bolder, brighter colors will create a more dramatic effect, while neutral, earth and skin tones will result in a more elegant and understated look. Eye shadow is more about shaping and shading the eyes than it is about coloring the eyes.

Eye Shadow Products

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A glowing, light-reflective shadow in a taupe/copper shade with a hint of mauve.
$28.00
0.15oz | RY024
In Stock
 
A beautiful collection of rich neutral shadow shades that compliment any skin tone.
$40.00
BE817
In Stock
 
Instantly creates a bright-eyed look for tired eyes.
$18.00
0.08oz | BE306
In Stock
 
A highly pigmented eye shadow trio recommended for blue or green eyes.
$28.00
0.07oz | JI384
In Stock
A glowing, light-reflective shadow in a sensuous earthy brown hue.
$28.00
0.15oz | RY023
In Stock
 
A glowing, light-reflective shadow in a warm, golden bronze shade.
$28.00
0.15oz | RY026
In Stock
 
A quad of eye shadow shades featuring shimmering cream, icy pearl, heathered smoke and black smoke.
$30.00
0.18oz | BE839
In Stock
 
A glowing, light-reflective shadow in a dreamy metallic purple.
$28.00
0.15oz | RY035
In Stock
A cool champagne sheen and antique bronze with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE832
In Stock
 
A glowing, light-reflective shadow in a champagne pearl shimmer.
$28.00
0.15oz | RY027
In Stock
 
A glowing, light-reflective shadow in a rich, dark brown/black with just a hint of silver.
$28.00
0.15oz | RY025
In Stock
 
A highly pigmented eye shadow recommended for brown eyes.
$19.00
0.07oz | JI146
In Stock
A highly pigmented eye shadow recommended for blue or green eyes.
$19.00
0.07oz | JI155
In Stock
 
This eye gloss, for blue eyes, delivers true, rich color that won’t crease, smear or budge.
$15.50
0.15oz | JI301
In Stock
 
A glowing, light-reflective shadow in a baby blue shimmer with a hint of silver.
$28.00
0.15oz | RY036
In Stock
 
A Pink Cream and Mauve Brown duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE616
In Stock
A snow white and warm slate duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE623
In Stock
 
A highly pigmented eye shadow recommended for brown eyes.
$19.00
0.07oz | JI137
In Stock
 
A highly pigmented eye shadow recommended for brown eyes.
$19.00
0.07oz | JI147
In Stock
 
A highly pigmented eye shadow recommended for any eye color with deep skin tones.
$19.00
0.07oz | JI135
In Stock
A highly pigmented eye shadow recommended for brown eyes.
$19.00
0.07oz | JI150
In Stock
 
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE823
In Stock
 
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE818
In Stock
 
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE819
In Stock
Unabashedly enchanting and fiercely feminine, these limited-edition hues blend and layer for countless lovely looks.
$30.00
0.17oz | BE772
In Stock
 
A quad of eye shadow shades featuring blushing ivory, honey beige, rosy nude and soft stone.
$30.00
0.18oz | BE840
In Stock
 
Incredibly creamy color that gives a rich, smooth finish.
$14.00
BE431
In Stock
 
A trio of highly pigmented shadows for any mood or occasion.
$28.00
0.1oz | JI566
In Stock
High intensity sheen shadow.
$14.00
BE440
In Stock
 
A highly pigmented eye shadow trio recommended for blue or brown eyes.
$28.00
0.07oz | JI402
In Stock
 
Incredibly creamy color that gives a rich, smooth finish.
$14.00
BE432
In Stock
 
A periwinkle and jeweled lavender duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE626
In Stock
A sunset pink and deep plum duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE835
In Stock
 
A highly pigmented eye shadow recommended for blue or green eyes.
$19.00
0.07oz | JI138
In Stock
 
A highly pigmented eye shadow recommended for green eyes.
$19.00
0.07oz | JI157
In Stock
 
A highly pigmented eye shadow recommended for blue or brown eyes.
$19.00
0.07oz | JI134
In Stock
A highly pigmented eye shadow recommended for brown eyes.
$19.00
0.07oz | JI153
In Stock
 
Highly pigmented shadow that is simple to blend, sensitivity-tested and stay in place.
$19.00
0.06oz | JI521
In Stock
 
Highly pigmented shadow that is simple to blend, sensitivity-tested and stay in place.
$19.00
0.06oz | JI511
In Stock
 
A highly pigmented eye shadow recommended for blue eyes.
$19.00
0.07oz | JI136
In Stock
A highly pigmented eye shadow recommended for blue eyes.
$19.00
0.07oz | JI139
In Stock
 
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE824
In Stock
 
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE820
In Stock
 
This eye gloss, for blue eyes, delivers true, rich color that won’t crease, smear or budge.
$15.50
0.15oz | JI300
In Stock
High intensity sheen shadow.
$14.00
0.02oz | BE441
In Stock
 
Incredibly creamy color that gives a rich, smooth finish.
$14.00
BE428
In Stock
 
High intensity sheen shadow.
$14.00
BE437
In Stock
 
High intensity sheen shadow.
$14.00
BE436
In Stock
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