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Eye Shadow

Applying your eye shadow is an art in and of itself, but don’t let that scare you away. As you experiment with blending different colors and tones to highlight and shade different parts of your eyelids, you will have fun discovering the different effects you can create with eye shadow! The most basic – and most common – technique is to use lighter shades closest to the lashes and up over the eye lid, with progressively darker tones applied to the crease and back corner. The most common type of eye shadow comes in a powder form, but you can also find beautiful shadows in pencils, creams and liquids.

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Eye Shadow Products

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Instantly creates a bright-eyed look for tired eyes.
$19.00
0.08 oz | BE306
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A quick-drying liquid eye shadow with a smooth and luxurious formula.
$17.00
0.13 oz | JI587
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A glowing, light-reflective shadow in a champagne pearl shimmer.
$28.00
0.15oz | RY027
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A glowing, light-reflective shadow in a sensuous earthy brown hue.
$28.00
0.15oz | RY023
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This daytime set creates gorgeous natural-looking eyes.
$55.00
JI308
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A glowing, light-reflective shadow in a taupe/copper shade with a hint of mauve.
$28.00
0.15oz | RY024
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These shadows provide vivid, pigment-packed color with seamless blendability that lasts up to 12 hours.
$40.00
0.28oz | BE882
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An expertly coordinated palette containing seven ultra-silky, long-wearing eye shadows.
$26.00
BE922
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A highly pigmented eye shadow recommended for blue or brown eyes.
$19.00
0.07 oz | JI134
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Incredibly creamy color that gives a rich, smooth finish.
$14.00
0.02 oz | BE430
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A highly pigmented eye shadow trio recommended for blue or green eyes.
$28.00
0.07 oz | JI384
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A highly pigmented eye shadow duo recommended for brown eyes.
$28.00
0.07 oz | JI170
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These shadows provide vivid, pigment-packed color with seamless blendability that lasts up to 12 hours.
$40.00
0.28oz | BE881
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A highly pigmented eye shadow recommended for brown eyes.
$19.00
0.07 oz | JI146
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A highly pigmented eye shadow recommended for brown eyes.
$19.00
0.07 oz | JI137
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A highly pigmented eye shadow recommended for any eye color with deep skin tones.
$19.00
0.07 oz | JI135
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A highly pigmented eye shadow recommended for all eye colors.
$19.00
0.07 oz | JI154
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Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.1 oz | BE826
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Wear these six stunning shadows alone, or work your magic by mixing them together.
$36.00 $84.00 value
BE858
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Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.1 oz | BE824
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$14.00
0.02 oz | BE440
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A glowing, light-reflective shadow in a dreamy metallic purple.
$28.00
0.15oz | RY035
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A highly pigmented eye shadow trio recommended for blue eyes.
$28.00
0.07 oz | JI162
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A highly pigmented eye shadow trio recommended for green eyes.
$28.00
0.07 oz | JI382
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Incredibly creamy color that gives a rich, smooth finish.
$14.00
0.02 oz | BE428
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A highly pigmented eye shadow trio recommended for green eyes.
$28.00
0.07 oz | JI161
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A satin taupe and rich mauve duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE833
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A periwinkle and jeweled lavender duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE626
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A Pink Cream and Mauve Brown duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE616
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A cool champagne sheen and antique bronze with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE832
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A sunset pink and deep plum duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE835
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A champagne sheen and gilded bronze duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE618
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A highly pigmented eye shadow recommended for brown eyes.
$19.00
0.07 oz | JI153
In Stock ADD TO BAG
Highly pigmented shadow that is simple to blend, sensitivity-tested and stay in place.
$19.00
0.06 oz | JI521
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Highly pigmented shadow that is simple to blend, sensitivity-tested and stay in place.
$19.00
0.06 oz | JI511
In Stock ADD TO BAG
Highly pigmented shadow that is simple to blend, sensitivity-tested and stay in place.
$19.00
0.06 oz | JI523
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A highly pigmented eye shadow recommended for blue or green eyes.
$19.00
0.07 oz | JI155
In Stock ADD TO BAG
Highly pigmented shadow that is simple to blend, sensitivity-tested and stay in place.
$19.00
0.06 oz | JI512
In Stock ADD TO BAG
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.1 oz | BE819
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Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.1 oz | BE818
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Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.1 oz | BE825
In Stock ADD TO BAG
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.1 oz | BE821
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Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.1 oz | BE820
In Stock ADD TO BAG
A quick-drying liquid eye shadow with a smooth and luxurious formula.
$17.00
0.13 oz | JI586
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This eye gloss, for blue eyes, delivers true, rich color that won’t crease, smear or budge.
$15.50
0.15 oz | JI300
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Incredibly creamy color that gives a rich, smooth finish.
$14.00
0.02 oz | BE425
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Supremely soft and sheer eye color with a touch of glow.
$14.00
0.02 oz | BE434
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Incredibly creamy color that gives a rich, smooth finish.
$14.00
0.02 oz | BE427
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Additional Eye Shadow Information

Eye shadows can be applied with brushes or sponge-tipped applicators, with the size of the brush or applicator proportionately matched to the area of the eye to achieve a well-blended design. Be sure that your brush or applicator is soft and smooth so the product is applied without irritating the sensitive skin of your eyelid. Pay close attention to how you blend your colors, keeping in mind that bolder, brighter colors will create a more dramatic effect, while neutral, earth and skin tones will result in a more elegant and understated look. Eye shadow is more about shaping and shading the eyes than it is about coloring the eyes.

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