Eye Shadow

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Applying your eye shadow is an art in and of itself, but don’t let that scare you away. As you experiment with blending different colors and tones to highlight and shade different parts of your eyelids, you will have fun discovering the different effects you can create with eye shadow! The most basic – and most common – technique is to use lighter shades closest to the lashes and up over the eye lid, with progressively darker tones applied to the crease and back corner. The most common type of eye shadow comes in a powder form, but you can also find beautiful shadows in pencils, creams and liquids. Eye shadows can be applied with brushes or sponge-tipped applicators, with the size of the brush or applicator proportionately matched to the area of the eye to achieve a well-blended design. Be sure that your brush or applicator is soft and smooth so the product is applied without irritating the sensitive skin of your eyelid. And pay close attention to how you blend your colors, keeping in mind that bolder, brighter colors will create a more dramatic effect, while neutral, earth and skin tones will result in a more elegant and understated look. Eye shadow is more about shaping and shading the eyes than it is about coloring the eyes.

Eye Shadow Products

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This must-have collection features two show-stopping sets of 5 best-selling eye colors in neutral and metallic shades.
$36.27
$110.00 value
BE859
In Stock
 
Instantly creates a bright-eyed look for tired eyes.
$18.00
0.08oz | BE306
In Stock
 
Shine like royalty with these three wearable metallic shades.
$13.95
$33.00 value
BE857
In Stock
 
This daytime set creates gorgeous natural-looking eyes.
$55.00
JI308
In Stock
Incredibly creamy color that gives a rich, smooth finish.
$14.00
BE428
In Stock
 
A glowing, light-reflective shadow in a champagne pearl shimmer.
$28.00
0.15oz | RY027
In Stock
 
Wear these six stunning shadows alone, or work your magic by mixing them together.
$36.00 $84.00 value
BE858
In Stock
 
A glowing, light-reflective shadow in a warm, golden bronze shade.
$28.00
0.15oz | RY026
In Stock
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE819
In Stock
 
A baby pink and glimmering gun metal duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE625
In Stock
 
A limited-edition shadow trio featuring three new, rich, sultry shades.
$35.00
0.21oz | JI571
In Stock
 
A glowing, light-reflective shadow in a taupe/copper shade with a hint of mauve.
$28.00
0.15oz | RY024
In Stock
Incredibly creamy color that gives a rich, smooth finish.
$14.00
BE432
In Stock
 
A highly pigmented eye shadow recommended for blue or green eyes.
$19.00
0.07oz | JI155
In Stock
 
A quad of eye shadow shades featuring delicate peach, brushed taupe, light mocha glaze and twinkling espresso.
$30.00
0.18oz | BE631
In Stock
 
Unabashedly enchanting and fiercely feminine, these limited-edition hues blend and layer for countless lovely looks.
$30.00
0.17oz | BE772
In Stock
A highly pigmented eye shadow trio recommended for blue eyes.
$28.00
0.07oz | JI163
In Stock
 
A quad of eye shadow shades featuring nude sheen, apricot crème, glistening olive and glimmering clove.
$30.00
0.18oz | BE838
In Stock
 
High intensity sheen shadow.
$14.00
BE437
In Stock
 
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE824
In Stock
A champagne sheen and gilded bronze duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE618
In Stock
 
A glowing, light-reflective shadow in a rich, dark brown/black with just a hint of silver.
$28.00
0.15oz | RY025
In Stock
 
A glowing, light-reflective shadow in a sensuous earthy brown hue.
$28.00
0.15oz | RY023
In Stock
 
A highly pigmented eye shadow recommended for blue eyes.
$19.00
0.07oz | JI136
In Stock
A cool champagne sheen and antique bronze with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE832
In Stock
 
A highly pigmented eye shadow duo recommended for brown eyes.
$28.00
0.07oz | JI170
In Stock
 
A quad of eye shadow shades featuring airy pink, iridescent lilac, electric amethyst and violet sheen.
$30.00
0.18oz | BE633
In Stock
 
A pink frost and glimmering plum duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE624
In Stock
Incredibly creamy color that gives a rich, smooth finish.
$14.00
BE431
In Stock
 
Incredibly creamy color that gives a rich, smooth finish.
$14.00
BE430
In Stock
 
High intensity sheen shadow.
$14.00
0.02oz | BE441
In Stock
 
A quad of eye shadow shades featuring shimmering cream, icy pearl, heathered smoke and black smoke.
$30.00
0.18oz | BE839
In Stock
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE827
In Stock
 
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE818
In Stock
 
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE821
In Stock
 
Five long-wearing perfect shades picked out for those with blue eyes.
$56.00
0.3oz | JI435
In Stock
Five long-wearing perfect shades picked out for those with green eyes.
$56.00
0.3oz | JI437
In Stock
 
A highly pigmented eye shadow recommended for blue eyes.
$19.00
0.07oz | JI139
In Stock
 
A highly pigmented eye shadow recommended for all eye colors.
$19.00
0.07oz | JI154
In Stock
 
High intensity sheen shadow.
$14.00
BE439
In Stock
High intensity sheen shadow.
$14.00
BE440
In Stock
 
Incredibly creamy color that gives a rich, smooth finish.
$14.00
BE426
In Stock
 
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE820
In Stock
 
A quad of eye shadow shades featuring satin taupe, autumn leaf, soft slate and teal smoke.
$30.00
0.18oz | BE634
In Stock
A trio of highly pigmented shadows for any mood or occasion.
$28.00
0.1oz | JI566
In Stock
 
A glowing, light-reflective shadow in a dreamy metallic purple.
$28.00
0.15oz | RY035
In Stock
 
A highly pigmented eye shadow trio recommended for blue or brown eyes.
$28.00
0.07oz | JI402
In Stock
 
A highly pigmented eye shadow trio recommended for green eyes.
$28.00
0.07oz | JI382
In Stock
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