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Eye Shadow

Applying your eye shadow is an art in and of itself, but don’t let that scare you away. As you experiment with blending different colors and tones to highlight and shade different parts of your eyelids, you will have fun discovering the different effects you can create with eye shadow! The most basic – and most common – technique is to use lighter shades closest to the lashes and up over the eye lid, with progressively darker tones applied to the crease and back corner. The most common type of eye shadow comes in a powder form, but you can also find beautiful shadows in pencils, creams and liquids.

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Eye Shadow Products

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Instantly creates a bright-eyed look for tired eyes.
$19.00
0.08 oz | BE306
In Stock ADD TO BAG
A glowing, light-reflective shadow in a taupe/copper shade with a hint of mauve.
$28.00
0.15oz | RY024
In Stock ADD TO BAG
These shadows provide vivid, pigment-packed color with seamless blendability that lasts up to 12 hours.
$40.00
0.28oz | BE882
In Stock ADD TO BAG
A glowing, light-reflective shadow in a warm, golden bronze shade.
$28.00
0.15oz | RY026
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A beautiful collection of rich neutral shadow shades that compliment any skin tone.
$40.00
BE817
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A glowing, light-reflective shadow in a champagne pearl shimmer.
$28.00
0.15oz | RY027
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A quad of eye shadow shades featuring delicate peach, brushed taupe, light mocha glaze and twinkling espresso.
$30.00
0.18oz | BE631
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These shadows provide vivid, pigment-packed color with seamless blendability that lasts up to 12 hours.
$40.00
0.28oz | BE881
In Stock ADD TO BAG
Embrace your natural beauty with eight endearing and eye-catching matte shadows.
$32.00
0.4oz | MP092
In Stock ADD TO BAG
Wear these six stunning shadows alone, or work your magic by mixing them together.
$36.00 $84.00 value
BE858
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A brown sugar and brown truffle duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE622
In Stock ADD TO BAG
These shadows provide vivid, pigment-packed color with seamless blendability that lasts up to 12 hours.
$40.00
0.28oz | BE880
In Stock ADD TO BAG
A highly pigmented eye shadow trio recommended for blue eyes.
$28.00
0.07oz | JI163
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A highly pigmented eye shadow duo recommended for brown eyes.
$28.00
0.07oz | JI170
In Stock ADD TO BAG
$14.00
.02oz | BE440
In Stock ADD TO BAG
Incredibly creamy color that gives a rich, smooth finish.
$14.00
.02oz | BE431
In Stock ADD TO BAG
A highly pigmented eye shadow trio recommended for green eyes.
$28.00
0.07oz | JI382
In Stock ADD TO BAG
A glowing, light-reflective shadow in a rich, dark brown/black with just a hint of silver.
$28.00
0.15oz | RY025
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A glowing, light-reflective shadow in a sensuous earthy brown hue.
$28.00
0.15oz | RY023
In Stock ADD TO BAG
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE823
In Stock ADD TO BAG
A buttercream sheen and brownstone duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE619
In Stock ADD TO BAG
A highly pigmented eye shadow recommended for blue or brown eyes.
$19.00
0.07oz | JI134
In Stock ADD TO BAG
A highly pigmented eye shadow recommended for brown eyes.
$19.00
0.07oz | JI147
In Stock ADD TO BAG
A highly pigmented eye shadow recommended for all eye colors.
$19.00
0.07oz | JI154
In Stock ADD TO BAG
Incredibly creamy color that gives a rich, smooth finish.
$14.00
.02oz | BE428
In Stock ADD TO BAG
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE818
In Stock ADD TO BAG
A cool champagne sheen and antique bronze with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE832
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A silk stone and sandy brown duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE617
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A golden snowflake and brilliant sage duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE621
In Stock ADD TO BAG
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE827
In Stock ADD TO BAG
A highly pigmented eye shadow trio recommended for blue or green eyes.
$28.00
0.07oz | JI384
In Stock ADD TO BAG
A highly pigmented eye shadow trio recommended for blue or brown eyes.
$28.00
0.07oz | JI402
In Stock ADD TO BAG
A highly pigmented eye shadow trio recommended for blue eyes.
$28.00
0.07oz | JI162
In Stock ADD TO BAG
Supremely soft and sheer eye color with a touch of glow.
$14.00
.02oz | BE434
In Stock ADD TO BAG
High intensity sheen shadow.
$14.00
.02oz | BE438
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A quad of eye shadow shades featuring airy pink, iridescent lilac, electric amethyst and violet sheen.
$30.00
0.18oz | BE633
In Stock ADD TO BAG
These shadows provide vivid, pigment-packed color with seamless blendability that lasts up to 12 hours.
$30.00
0.17oz | BE873
In Stock ADD TO BAG
A Pink Cream and Mauve Brown duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE616
In Stock ADD TO BAG
A highly pigmented eye shadow recommended for brown eyes.
$19.00
0.07oz | JI146
In Stock ADD TO BAG
A highly pigmented eye shadow recommended for blue or green eyes.
$19.00
0.07oz | JI138
In Stock ADD TO BAG
A highly pigmented eye shadow recommended for brown eyes.
$19.00
0.07oz | JI153
In Stock ADD TO BAG
Highly pigmented shadow that is simple to blend, sensitivity-tested and stay in place.
$19.00
0.06oz | JI523
In Stock ADD TO BAG
A highly pigmented eye shadow recommended for blue or green eyes.
$19.00
0.07oz | JI155
In Stock ADD TO BAG
Highly pigmented shadow that is simple to blend, sensitivity-tested and stay in place.
$19.00
0.06oz | JI512
In Stock ADD TO BAG
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE825
In Stock ADD TO BAG
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE824
In Stock ADD TO BAG
A pink frost and glimmering plum duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE624
In Stock ADD TO BAG
A satin taupe and rich mauve duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE833
In Stock ADD TO BAG
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Additional Eye Shadow Information

Eye shadows can be applied with brushes or sponge-tipped applicators, with the size of the brush or applicator proportionately matched to the area of the eye to achieve a well-blended design. Be sure that your brush or applicator is soft and smooth so the product is applied without irritating the sensitive skin of your eyelid. Pay close attention to how you blend your colors, keeping in mind that bolder, brighter colors will create a more dramatic effect, while neutral, earth and skin tones will result in a more elegant and understated look. Eye shadow is more about shaping and shading the eyes than it is about coloring the eyes.

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