Eye Shadow

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Applying your eye shadow is an art in and of itself, but don’t let that scare you away. As you experiment with blending different colors and tones to highlight and shade different parts of your eyelids, you will have fun discovering the different effects you can create with eye shadow! The most basic – and most common – technique is to use lighter shades closest to the lashes and up over the eye lid, with progressively darker tones applied to the crease and back corner. The most common type of eye shadow comes in a powder form, but you can also find beautiful shadows in pencils, creams and liquids. Eye shadows can be applied with brushes or sponge-tipped applicators, with the size of the brush or applicator proportionately matched to the area of the eye to achieve a well-blended design. Be sure that your brush or applicator is soft and smooth so the product is applied without irritating the sensitive skin of your eyelid. And pay close attention to how you blend your colors, keeping in mind that bolder, brighter colors will create a more dramatic effect, while neutral, earth and skin tones will result in a more elegant and understated look. Eye shadow is more about shaping and shading the eyes than it is about coloring the eyes.

Eye Shadow Products

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A veil of sheer metallic hues give these unique shadows a glowing, light-reflective finish not seen in traditional eye shadows.
$28.00
0.15oz | RY027
In Stock
 
A beautiful collection of rich neutral shadow shades that compliment any skin tone.
$40.00
BE817
In Stock
 
A veil of sheer metallic hues give these unique shadows a glowing, light-reflective finish not seen in traditional eye shadows.
$28.00
0.15oz | RY024
In Stock
 
This daytime set creates gorgeous natural-looking eyes.
$55.00
JI308
In Stock
Unabashedly enchanting and fiercely feminine, these limited-edition hues blend and layer for countless lovely looks.
$30.00
0.17oz | BE772
In Stock
 
Instantly creates a bright-eyed look for tired eyes.
$18.00
0.08oz | BE306
In Stock
 
A veil of sheer metallic hues give these unique shadows a glowing, light-reflective finish not seen in traditional eye shadows.
$28.00
0.15oz | RY023
In Stock
 
A veil of sheer metallic hues give these unique shadows a glowing, light-reflective finish not seen in traditional eye shadows.
$28.00
0.15oz | RY026
In Stock
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE819
In Stock
 
A highly pigmented eye shadow trio recommended for green eyes.
$28.00
0.07oz | JI161
In Stock
 
A highly pigmented eye shadow recommended for blue eyes.
$19.00
0.07oz | JI136
In Stock
 
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE822
In Stock
A veil of sheer metallic hues give these unique shadows a glowing, light-reflective finish not seen in traditional eye shadows.
$28.00
0.15oz | RY025
In Stock
 
A satin taupe and rich mauve duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE833
In Stock
 
A highly pigmented eye shadow recommended for blue or brown eyes.
$19.00
0.07oz | JI134
In Stock
 
A highly pigmented eye shadow duo recommended for brown eyes.
$28.00
0.07oz | JI170
In Stock
A highly pigmented eye shadow trio recommended for blue eyes.
$28.00
0.07oz | JI162
In Stock
 
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE823
In Stock
 
Incredibly creamy color that gives a rich, smooth finish.
$14.00
BE432
In Stock
 
A pink frost and glimmering plum duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE624
In Stock
A sunlit melon and deep forest duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE630
In Stock
 
A periwinkle and jeweled lavender duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE626
In Stock
 
A brown sugar and brown truffle duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE622
In Stock
 
A highly pigmented eye shadow recommended for blue or green eyes.
$19.00
0.07oz | JI138
In Stock
A highly pigmented eye shadow recommended for green eyes.
$19.00
0.07oz | JI157
In Stock
 
A highly pigmented eye shadow recommended for blue or green eyes.
$19.00
0.07oz | JI155
In Stock
 
Highly pigmented shadow that is simple to blend, sensitivity-tested and stay in place.
$19.00
0.06oz | JI519
In Stock
 
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE827
In Stock
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE826
In Stock
 
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE820
In Stock
 
Incredibly creamy color that gives a rich, smooth finish.
$14.00
BE431
In Stock
 
A highly pigmented eye shadow trio recommended for blue eyes.
$28.00
0.07oz | JI163
In Stock
A highly pigmented eye shadow trio recommended for blue or green eyes.
$28.00
0.07oz | JI384
In Stock
 
High intensity sheen shadow.
$14.00
BE439
In Stock
 
A highly pigmented eye shadow trio recommended for green eyes.
$28.00
0.07oz | JI382
In Stock
 
A apricot nectar and cinnamon brown shimmer duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE837
In Stock
A nude creme and brown suede duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE620
In Stock
 
A snow white and warm slate duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE623
In Stock
 
A quad of eye shadow shades featuring shimmering cream, icy pearl, heathered smoke and black smoke.
$20.00
0.1oz | BE839
In Stock
 
A sunset pink and deep plum duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE835
In Stock
A baby pink and glimmering gun metal duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE625
In Stock
 
A silk stone and sandy brown duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE617
In Stock
 
A highly pigmented eye shadow recommended for brown eyes.
$19.00
0.07oz | JI146
In Stock
 
A highly pigmented eye shadow recommended for green eyes.
$19.00
0.07oz | JI142
In Stock
Highly pigmented shadow that is simple to blend, sensitivity-tested and stay in place.
$19.00
0.06oz | JI518
In Stock
 
Highly pigmented shadow that is simple to blend, sensitivity-tested and stay in place.
$19.00
0.06oz | JI524
In Stock
 
A highly pigmented eye shadow recommended for blue eyes.
$19.00
0.07oz | JI132
In Stock
 
A highly pigmented eye shadow recommended for brown eyes.
$19.00
0.07oz | JI137
In Stock
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