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Eye Shadow

Applying your eye shadow is an art in and of itself, but don’t let that scare you away. As you experiment with blending different colors and tones to highlight and shade different parts of your eyelids, you will have fun discovering the different effects you can create with eye shadow! The most basic – and most common – technique is to use lighter shades closest to the lashes and up over the eye lid, with progressively darker tones applied to the crease and back corner. The most common type of eye shadow comes in a powder form, but you can also find beautiful shadows in pencils, creams and liquids.

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Eye Shadow Products

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Instantly creates a bright-eyed look for tired eyes.
$19.00
0.08 oz | BE306
In Stock ADD TO BAG
A glowing, light-reflective shadow in a warm, golden bronze shade.
$28.00
0.15oz | RY026
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These shadows provide vivid, pigment-packed color with seamless blendability that lasts up to 12 hours.
$40.00
0.28oz | BE882
In Stock ADD TO BAG
These shadows provide vivid, pigment-packed color with seamless blendability that lasts up to 12 hours.
$40.00
0.28oz | BE881
In Stock ADD TO BAG
A highly pigmented eye shadow duo recommended for brown eyes.
$28.00
0.07oz | JI170
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A glowing, light-reflective shadow in a champagne pearl shimmer.
$28.00
0.15oz | RY027
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A highly pigmented eye shadow trio recommended for blue eyes.
$28.00
0.07oz | JI162
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A brown sugar and brown truffle duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE622
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A beautiful collection of rich neutral shadow shades that compliment any skin tone.
$40.00
BE817
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Wear these six stunning shadows alone, or work your magic by mixing them together.
$36.00 $84.00 value
BE858
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Unabashedly enchanting and fiercely feminine, these limited-edition hues blend and layer for countless lovely looks.
$30.00
0.17oz | BE772
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A glowing, light-reflective shadow in a baby blue shimmer with a hint of silver.
$28.00
0.15oz | RY036
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A glowing, light-reflective shadow in a taupe/copper shade with a hint of mauve.
$28.00
0.15oz | RY024
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A highly pigmented eye shadow trio recommended for green eyes.
$28.00
0.07oz | JI382
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Incredibly creamy color that gives a rich, smooth finish.
$14.00
0.02 oz | BE426
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This daytime set creates gorgeous natural-looking eyes.
$55.00
JI308
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Embrace your natural beauty with eight endearing and eye-catching matte shadows.
$32.00
0.4oz | MP092
In Stock ADD TO BAG
$14.00
0.02 oz | BE440
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These shadows provide vivid, pigment-packed color with seamless blendability that lasts up to 12 hours.
$40.00
0.28oz | BE880
In Stock ADD TO BAG
A highly pigmented eye shadow recommended for blue eyes.
$19.00
0.07oz | JI132
In Stock ADD TO BAG
A highly pigmented eye shadow trio recommended for blue or green eyes.
$28.00
0.07oz | JI384
In Stock ADD TO BAG
A highly pigmented eye shadow trio recommended for blue or brown eyes.
$28.00
0.07oz | JI402
In Stock ADD TO BAG
A apricot nectar and cinnamon brown shimmer duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE837
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A nude creme and brown suede duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE620
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A cool champagne sheen and antique bronze with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE832
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A highly pigmented eye shadow recommended for green eyes.
$19.00
0.07oz | JI142
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A highly pigmented eye shadow recommended for blue or brown eyes.
$19.00
0.07oz | JI134
In Stock ADD TO BAG
Highly pigmented shadow that is simple to blend, sensitivity-tested and stay in place.
$19.00
0.06oz | JI513
In Stock ADD TO BAG
A highly pigmented eye shadow recommended for blue eyes.
$19.00
0.07oz | JI136
In Stock ADD TO BAG
A highly pigmented eye shadow recommended for blue or green eyes.
$19.00
0.07oz | JI155
In Stock ADD TO BAG
A highly pigmented eye shadow recommended for brown eyes.
$19.00
0.07oz | JI147
In Stock ADD TO BAG
Highly pigmented shadow that is simple to blend, sensitivity-tested and stay in place.
$19.00
0.06oz | JI512
In Stock ADD TO BAG
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.1 oz | BE827
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Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.1 oz | BE823
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Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.1 oz | BE818
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Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.1 oz | BE820
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A quick-drying liquid eye shadow with a smooth and luxurious formula.
$17.00
0.13 oz | JI588
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A quick-drying liquid eye shadow with a smooth and luxurious formula.
$17.00
0.13 oz | JI587
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This eye gloss, for blue eyes, delivers true, rich color that won’t crease, smear or budge.
$15.50
0.15 oz | JI300
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High intensity sheen shadow.
$14.00
0.02 oz | BE439
In Stock ADD TO BAG
High intensity sheen shadow.
$14.00
0.02 oz | BE442
In Stock ADD TO BAG
Incredibly creamy color that gives a rich, smooth finish.
$14.00
0.02 oz | BE432
In Stock ADD TO BAG
A highly pigmented eye shadow recommended for brown eyes.
$19.00
0.07oz | JI146
In Stock ADD TO BAG
$14.00
0.02 oz | BE441
In Stock ADD TO BAG
Incredibly creamy color that gives a rich, smooth finish.
$14.00
0.02 oz | BE425
In Stock ADD TO BAG
Incredibly creamy color that gives a rich, smooth finish.
$14.00
0.02 oz | BE431
In Stock ADD TO BAG
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.1 oz | BE819
In Stock ADD TO BAG
A highly pigmented eye shadow recommended for blue or green eyes.
$19.00
0.07oz | JI138
In Stock ADD TO BAG
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Additional Eye Shadow Information

Eye shadows can be applied with brushes or sponge-tipped applicators, with the size of the brush or applicator proportionately matched to the area of the eye to achieve a well-blended design. Be sure that your brush or applicator is soft and smooth so the product is applied without irritating the sensitive skin of your eyelid. Pay close attention to how you blend your colors, keeping in mind that bolder, brighter colors will create a more dramatic effect, while neutral, earth and skin tones will result in a more elegant and understated look. Eye shadow is more about shaping and shading the eyes than it is about coloring the eyes.

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