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Eye Shadow

Applying your eye shadow is an art in and of itself, but don’t let that scare you away. As you experiment with blending different colors and tones to highlight and shade different parts of your eyelids, you will have fun discovering the different effects you can create with eye shadow! The most basic – and most common – technique is to use lighter shades closest to the lashes and up over the eye lid, with progressively darker tones applied to the crease and back corner. The most common type of eye shadow comes in a powder form, but you can also find beautiful shadows in pencils, creams and liquids.

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Eye Shadow Products

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An expertly coordinated palette containing seven ultra-silky, long-wearing eye shadows.
$26.00
BE922
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A quick-drying liquid eye shadow with a smooth and luxurious formula.
$17.00
0.13 oz | JI587
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A quick-drying liquid eye shadow with a smooth and luxurious formula.
$17.00
0.13 oz | JI586
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A quick-drying liquid eye shadow with a smooth and luxurious formula.
$17.00
0.13 oz | JI588
In Stock ADD TO BAG
A quick-drying liquid eye shadow with a smooth and luxurious formula.
$17.00
0.13 oz | JI590
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A quick-drying liquid eye shadow with a smooth and luxurious formula.
$17.00
0.13 oz | JI589
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A collection of 9 matte shades with rich pigment.
$36.00
0.39 oz | TF339
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Give eyes a pop of sugary shimmer and creamy mattes with this French macaroon inspired palette.
$36.00
0.39 oz | TF342
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An indulgent range of deep, warm chocolate shadows infused with pure, antioxidant-rich cocoa powder.
$49.00
0.56 oz | TF314
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These shadows provide vivid, pigment-packed color with seamless blendability that lasts up to 12 hours.
$40.00
0.28oz | BE882
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Embrace your natural beauty with eight endearing and eye-catching matte shadows.
$32.00
0.4oz | MP092
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Wear these six stunning shadows alone, or work your magic by mixing them together.
$36.00 $84.00 value
BE858
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A glowing, light-reflective shadow in a dreamy metallic purple.
$28.00
0.15oz | RY035
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A super soft, silky powder eye shadow that creates fabulously flirty color looks.
$19.00
0.07oz | II030
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A super soft, silky powder eye shadow that creates fabulously flirty color looks.
$19.00
0.07oz | II036
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High intensity cream shadow creates dramatic color effects that are super long lasting and never creases.
$24.00
0.31oz | II026
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A super soft, silky powder eye shadow that creates fabulously flirty color looks.
$19.00
0.07oz | II032
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A glowing, light-reflective shadow in a baby blue shimmer with a hint of silver.
$28.00
0.15oz | RY036
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These shadows provide vivid, pigment-packed color with seamless blendability that lasts up to 12 hours.
$40.00
0.28oz | BE880
In Stock ADD TO BAG
A super soft, silky powder eye shadow that creates fabulously flirty color looks.
$19.00
0.07oz | II029
In Stock ADD TO BAG
A super soft, silky powder eye shadow that creates fabulously flirty color looks. Applies effortlessly and long lasting.
$19.00
0.07oz | II035
In Stock ADD TO BAG
High intensity cream shadow creates dramatic color effects that are super long lasting.
$24.00
0.31oz | II025
In Stock ADD TO BAG
A super soft, silky powder eye shadow that creates fabulously flirty color looks.
$19.00
0.07oz | II031
In Stock ADD TO BAG
A super soft, silky powder eye shadow that creates fabulously flirty color looks.
$19.00
0.07oz | II028
In Stock ADD TO BAG
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Additional Eye Shadow Information

Eye shadows can be applied with brushes or sponge-tipped applicators, with the size of the brush or applicator proportionately matched to the area of the eye to achieve a well-blended design. Be sure that your brush or applicator is soft and smooth so the product is applied without irritating the sensitive skin of your eyelid. Pay close attention to how you blend your colors, keeping in mind that bolder, brighter colors will create a more dramatic effect, while neutral, earth and skin tones will result in a more elegant and understated look. Eye shadow is more about shaping and shading the eyes than it is about coloring the eyes.

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