Eye Shadow

Next Level Beauty »

Applying your eye shadow is an art in and of itself, but don’t let that scare you away. As you experiment with blending different colors and tones to highlight and shade different parts of your eyelids, you will have fun discovering the different effects you can create with eye shadow! The most basic – and most common – technique is to use lighter shades closest to the lashes and up over the eye lid, with progressively darker tones applied to the crease and back corner. The most common type of eye shadow comes in a powder form, but you can also find beautiful shadows in pencils, creams and liquids. Eye shadows can be applied with brushes or sponge-tipped applicators, with the size of the brush or applicator proportionately matched to the area of the eye to achieve a well-blended design. Be sure that your brush or applicator is soft and smooth so the product is applied without irritating the sensitive skin of your eyelid. And pay close attention to how you blend your colors, keeping in mind that bolder, brighter colors will create a more dramatic effect, while neutral, earth and skin tones will result in a more elegant and understated look. Eye shadow is more about shaping and shading the eyes than it is about coloring the eyes.

Eye Shadow Products

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A super soft, silky powder eye shadow that creates fabulously flirty color looks.
$19.00
0.07oz | II036
In Stock
 
High intensity cream shadow creates dramatic color effects that are super long lasting and never creases.
$24.00
0.31oz | II026
In Stock
 
A super soft, silky powder eye shadow that creates fabulously flirty color looks.
$19.00
0.07oz | II032
In Stock
 
A super soft, silky powder eye shadow that creates fabulously flirty color looks.
$19.00
0.07oz | II029
In Stock
A super soft, silky powder eye shadow that creates fabulously flirty color looks. Applies effortlessly and long lasting.
$19.00
0.07oz | II035
In Stock
 
High intensity cream shadow creates dramatic color effects that are super long lasting.
$24.00
0.31oz | II025
In Stock
 
A super soft, silky powder eye shadow that creates fabulously flirty color looks.
$19.00
0.07oz | II031
In Stock
 
A super soft, silky powder eye shadow that creates fabulously flirty color looks.
$19.00
0.07oz | II028
In Stock
A super soft, silky powder eye shadow that creates fabulously flirty color looks.
$19.00
0.07oz | II034
In Stock
 
High intensity cream shadow creates dramatic color effects that are super long lasting.
$24.00
0.31oz | II024
In Stock
 
A super soft, silky powder eye shadow that creates fabulously flirty color looks.
$19.00
0.07oz | II030
In Stock
 
High intensity cream shadow creates dramatic color effects that are super long lasting.
$24.00
0.31oz | II027
In Stock
A super soft, silky powder eye shadow that creates fabulously flirty color looks.
$19.00
0.07oz | II033
In Stock
 
These shadows provide vivid, pigment-packed color with seamless blendability that lasts up to 12 hours.
$40.00
0.28oz | BE880
In Stock
 
These shadows provide vivid, pigment-packed color with seamless blendability that lasts up to 12 hours.
$40.00
0.28oz | BE882
In Stock
 
These shadows provide vivid, pigment-packed color with seamless blendability that lasts up to 12 hours.
$40.00
0.28oz | BE881
In Stock
These shadows provide vivid, pigment-packed color with seamless blendability that lasts up to 12 hours.
$30.00
0.17oz | BE873
In Stock
 
A limited-edition liquid eye shadow in a sheer, shimmering silver shade.
$17.00
0.13oz | JI580
In Stock
 
Embrace your natural beauty with eight endearing and eye-catching matte shadows.
$32.00
0.4oz | MP092
In Stock
 
A limited-edition liquid eye shadow in a sheer, shimmering gold shade.
$17.00
0.13oz | JI579
In Stock
A limited-edition shadow trio featuring three new, rich, sultry shades.
$35.00
0.21oz | JI571
In Stock
 
Wear these six stunning shadows alone, or work your magic by mixing them together.
$36.00 $84.00 value
BE858
In Stock
 
This must-have collection features two show-stopping sets of 5 best-selling eye colors in neutral and metallic shades.
$27.30
$110.00 value
BE859
No Longer Available
 
Shine like royalty with these three wearable metallic shades.
$10.50
$33.00 value
BE857
No Longer Available
A glowing, light-reflective shadow in a dreamy metallic purple.
$28.00
0.15oz | RY035
In Stock
 
A glowing, light-reflective shadow in a baby blue shimmer with a hint of silver.
$28.00
0.15oz | RY036
In Stock
 
The Maya Mia Palette, designed in collaboration with world famous blogger and makeup artist Maya Janeska.
$29.00
AJ123
No Longer Available
 
An ideal fall and holiday palette designed in collaboration with world famous blogger and makeup artist Tamanna Roashan.
$29.00
AJ124
No Longer Available
16 cocoa infused matte and shimmer shades in natural browns, delicate pinks and luscious plums.
$49.00
0.62oz | TF282
In Stock
 
A glowing, light-reflective shadow in a champagne pearl shimmer.
$28.00
0.15oz | RY027
In Stock
 
The timeless Cat Eye just got sexier.
$36.00
TF298
In Stock
 
A glowing, light-reflective shadow in a warm, golden bronze shade.
$28.00
0.15oz | RY026
In Stock
A glowing, light-reflective shadow in a taupe/copper shade with a hint of mauve.
$28.00
0.15oz | RY024
In Stock
 
A glowing, light-reflective shadow in a sensuous earthy brown hue.
$28.00
0.15oz | RY023
In Stock
 
A quad of eye shadow shades featuring shimmering cream, icy pearl, heathered smoke and black smoke.
$30.00
0.18oz | BE839
In Stock
 
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE818
In Stock
A glowing, light-reflective shadow in a rich, dark brown/black with just a hint of silver.
$28.00
0.15oz | RY025
In Stock
 
A trio of highly pigmented shadows for any mood or occasion.
$28.00
0.1oz | JI566
In Stock
 
A sunset pink and deep plum duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE835
In Stock
 
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE827
In Stock
A vibrant cream eye shadow in a taupe shimmer.
$18.00
0.27oz | ON166
In Stock
 
A apricot nectar and cinnamon brown shimmer duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE837
In Stock
 
A satin taupe and rich mauve duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE833
In Stock
 
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE823
In Stock
A creamy beige and midnight teal duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE836
In Stock
 
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE826
In Stock
 
A cool champagne sheen and antique bronze with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE832
In Stock
 
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE822
In Stock
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