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Eye Shadow

Applying your eye shadow is an art in and of itself, but don’t let that scare you away. As you experiment with blending different colors and tones to highlight and shade different parts of your eyelids, you will have fun discovering the different effects you can create with eye shadow! The most basic – and most common – technique is to use lighter shades closest to the lashes and up over the eye lid, with progressively darker tones applied to the crease and back corner. The most common type of eye shadow comes in a powder form, but you can also find beautiful shadows in pencils, creams and liquids.

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Eye Shadow Products

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An expertly coordinated palette containing seven ultra-silky, long-wearing eye shadows.
$26.00
BE922
In Stock ADD TO BAG
A quick-drying liquid eye shadow with a smooth and luxurious formula.
$17.00
0.13 oz | JI588
In Stock ADD TO BAG
A quick-drying liquid eye shadow with a smooth and luxurious formula.
$17.00
0.13 oz | JI587
In Stock ADD TO BAG
A quick-drying liquid eye shadow with a smooth and luxurious formula.
$17.00
0.13 oz | JI590
In Stock ADD TO BAG
A quick-drying liquid eye shadow with a smooth and luxurious formula.
$17.00
0.13 oz | JI589
In Stock ADD TO BAG
A quick-drying liquid eye shadow with a smooth and luxurious formula.
$17.00
0.13 oz | JI586
No Longer Available
Embrace your natural beauty with eight endearing and eye-catching matte shadows.
$32.00
0.4 oz | MP092
In Stock ADD TO BAG
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$19.00
0.1 oz | BE827
In Stock ADD TO BAG
A glowing, light-reflective shadow in a dreamy metallic purple.
$28.00
0.15 oz | RY035
In Stock ADD TO BAG
A quad of eye shadow shades featuring shimmering cream, icy pearl, heathered smoke and black smoke.
$30.00
0.18 oz | BE839
In Stock ADD TO BAG
A quad of eye shadow shades featuring nude sheen, apricot crème, glistening olive and glimmering clove.
$30.00
0.18 oz | BE838
In Stock ADD TO BAG
A glowing, light-reflective shadow in a baby blue shimmer with a hint of silver.
$28.00
0.15 oz | RY036
In Stock ADD TO BAG
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$19.00
0.1 oz | BE823
In Stock ADD TO BAG
A creamy beige and midnight teal duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1 oz | BE836
In Stock ADD TO BAG
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$19.00
0.1 oz | BE822
In Stock ADD TO BAG
A super soft, silky powder eye shadow that creates fabulously flirty color looks.
$19.00
0.07 oz | II033
In Stock ADD TO BAG
A apricot nectar and cinnamon brown shimmer duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1 oz | BE837
In Stock ADD TO BAG
A super soft, silky powder eye shadow that creates fabulously flirty color looks.
$19.00
0.07 oz | II032
In Stock ADD TO BAG
A super soft, silky powder eye shadow that creates fabulously flirty color looks.
$19.00
0.07 oz | II031
In Stock ADD TO BAG
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$19.00
0.1 oz | BE826
In Stock ADD TO BAG
A cool champagne sheen and antique bronze with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1 oz | BE832
In Stock ADD TO BAG
A sunset pink and deep plum duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1 oz | BE835
In Stock ADD TO BAG
A super soft, silky powder eye shadow that creates fabulously flirty color looks.
$19.00
0.07 oz | II030
In Stock ADD TO BAG
A soft pink taupe and nude duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1 oz | BE834
In Stock ADD TO BAG
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$19.00
0.1 oz | BE824
In Stock ADD TO BAG
These shadows provide vivid, pigment-packed color with seamless blendability that lasts up to 12 hours.
$40.00
0.28 oz | BE880
Out of Stock ADD TO BAG
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$19.00
0.1 oz | BE818
Out of Stock ADD TO BAG
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$19.00
0.1 oz | BE819
Out of Stock ADD TO BAG
These shadows provide vivid, pigment-packed color with seamless blendability that lasts up to 12 hours.
$40.00
0.28 oz | BE882
Out of Stock ADD TO BAG
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$19.00
0.1 oz | BE821
Out of Stock ADD TO BAG
Wear these six stunning shadows alone, or work your magic by mixing them together.
$25.20 $84.00 value
1 ct | BE858
No Longer Available
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$19.00
0.1 oz | BE820
Out of Stock ADD TO BAG
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$19.00
0.1 oz | BE825
Out of Stock ADD TO BAG
These shadows provide vivid, pigment-packed color with seamless blendability that lasts up to 12 hours.
$40.00
0.28 oz | BE881
Out of Stock ADD TO BAG
A vibrant cream eye shadow in a copper shimmer
NOW $12.60 REG $18.00
0.27 oz | ON196
No Longer Available
A quad of eye shadow shades featuring blushing ivory, honey beige, rosy nude and soft stone.
$30.00
0.18 oz | BE840
No Longer Available
Instantly creates a bright-eyed look for tired eyes.
$19.00
0.08 oz | BE306
In Stock ADD TO BAG
A highly pigmented eye shadow trio recommended for green eyes.
$30.00
0.07 oz | JI382
In Stock ADD TO BAG
A highly pigmented eye shadow trio recommended for blue or green eyes.
$30.00
0.07 oz | JI384
In Stock ADD TO BAG
A glowing, light-reflective shadow in a warm, golden bronze shade.
$28.00
0.15 oz | RY026
In Stock ADD TO BAG
This cosmetic kit, featuring 5 different eye shadows, allows you get a bright-eyed spring look.
$55.00
JI424
In Stock ADD TO BAG
This daytime set creates gorgeous natural-looking eyes.
$55.00
JI308
In Stock ADD TO BAG
Incredibly creamy color that gives a rich, smooth finish.
$15.00
0.02 oz | BE431
In Stock ADD TO BAG
A glowing, light-reflective shadow in a rich, dark brown/black with just a hint of silver.
$28.00
0.15 oz | RY025
In Stock ADD TO BAG
A highly pigmented eye shadow recommended for brown eyes.
$22.00
0.07 oz | JI137
In Stock ADD TO BAG
A silk stone and sandy brown duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1 oz | BE617
In Stock ADD TO BAG
All Day Eye Color - Crease Proof Sunscreen Eye Makeup - SPF 15
$18.00
0.25oz | IC033
In Stock ADD TO BAG
An award-winning, high-quality shadow which can be worn dry or damp.
$18.00
0.09 oz | SL014
In Stock ADD TO BAG
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Additional Eye Shadow Information

Eye shadows can be applied with brushes or sponge-tipped applicators, with the size of the brush or applicator proportionately matched to the area of the eye to achieve a well-blended design. Be sure that your brush or applicator is soft and smooth so the product is applied without irritating the sensitive skin of your eyelid. Pay close attention to how you blend your colors, keeping in mind that bolder, brighter colors will create a more dramatic effect, while neutral, earth and skin tones will result in a more elegant and understated look. Eye shadow is more about shaping and shading the eyes than it is about coloring the eyes.

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