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Eye Shadow

Applying your eye shadow is an art in and of itself, but don’t let that scare you away. As you experiment with blending different colors and tones to highlight and shade different parts of your eyelids, you will have fun discovering the different effects you can create with eye shadow! The most basic – and most common – technique is to use lighter shades closest to the lashes and up over the eye lid, with progressively darker tones applied to the crease and back corner. The most common type of eye shadow comes in a powder form, but you can also find beautiful shadows in pencils, creams and liquids.

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Eye Shadow Products

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A collection of 9 matte shades with rich pigment.
$36.00
0.39 oz | TF339
In Stock ADD TO BAG
Give eyes a pop of sugary shimmer and creamy mattes with this French macaroon inspired palette.
$36.00
0.39 oz | TF342
In Stock ADD TO BAG
An indulgent range of deep, warm chocolate shadows infused with pure, antioxidant-rich cocoa powder.
$49.00
0.56 oz | TF314
In Stock ADD TO BAG
These shadows provide vivid, pigment-packed color with seamless blendability that lasts up to 12 hours.
$40.00
0.28oz | BE882
In Stock ADD TO BAG
These shadows provide vivid, pigment-packed color with seamless blendability that lasts up to 12 hours.
$40.00
0.28oz | BE881
In Stock ADD TO BAG
These shadows provide vivid, pigment-packed color with seamless blendability that lasts up to 12 hours.
$40.00
0.28oz | BE880
In Stock ADD TO BAG
These shadows provide vivid, pigment-packed color with seamless blendability that lasts up to 12 hours.
$30.00
0.17oz | BE873
In Stock ADD TO BAG
A super soft, silky powder eye shadow that creates fabulously flirty color looks. Applies effortlessly and long lasting.
$19.00
0.07oz | II035
In Stock ADD TO BAG
A super soft, silky powder eye shadow that creates fabulously flirty color looks.
$19.00
0.07oz | II031
In Stock ADD TO BAG
A super soft, silky powder eye shadow that creates fabulously flirty color looks.
$19.00
0.07oz | II036
In Stock ADD TO BAG
High intensity cream shadow creates dramatic color effects that are super long lasting and never creases.
$24.00
0.31oz | II026
In Stock ADD TO BAG
A super soft, silky powder eye shadow that creates fabulously flirty color looks.
$19.00
0.07oz | II032
In Stock ADD TO BAG
A super soft, silky powder eye shadow that creates fabulously flirty color looks.
$19.00
0.07oz | II029
In Stock ADD TO BAG
High intensity cream shadow creates dramatic color effects that are super long lasting.
$24.00
0.31oz | II025
In Stock ADD TO BAG
A super soft, silky powder eye shadow that creates fabulously flirty color looks.
$19.00
0.07oz | II028
In Stock ADD TO BAG
A super soft, silky powder eye shadow that creates fabulously flirty color looks.
$19.00
0.07oz | II034
In Stock ADD TO BAG
High intensity cream shadow creates dramatic color effects that are super long lasting.
$24.00
0.31oz | II024
In Stock ADD TO BAG
A super soft, silky powder eye shadow that creates fabulously flirty color looks.
$19.00
0.07oz | II030
In Stock ADD TO BAG
High intensity cream shadow creates dramatic color effects that are super long lasting.
$24.00
0.31oz | II027
In Stock ADD TO BAG
A super soft, silky powder eye shadow that creates fabulously flirty color looks.
$19.00
0.07oz | II033
In Stock ADD TO BAG
Embrace your natural beauty with eight endearing and eye-catching matte shadows.
$32.00
0.4oz | MP092
In Stock ADD TO BAG
A limited-edition liquid eye shadow in a sheer, shimmering silver shade.
$17.00
0.13oz | JI580
Out of Stock ADD TO BAG
A limited-edition liquid eye shadow in a sheer, shimmering gold shade.
$17.00
0.13oz | JI579
Out of Stock ADD TO BAG
The timeless Cat Eye just got sexier.
$36.00
TF298
In Stock ADD TO BAG
A beautiful collection of rich neutral shadow shades that compliment any skin tone.
$40.00
BE817
In Stock ADD TO BAG
Wear these six stunning shadows alone, or work your magic by mixing them together.
$36.00 $84.00 value
BE858
In Stock ADD TO BAG
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE823
In Stock ADD TO BAG
A vibrant cream eye shadow in a copper shimmer
$18.00
0.27oz | ON196
In Stock ADD TO BAG
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE818
In Stock ADD TO BAG
A cool champagne sheen and antique bronze with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE832
In Stock ADD TO BAG
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE827
In Stock ADD TO BAG
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE825
In Stock ADD TO BAG
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE824
In Stock ADD TO BAG
A satin taupe and rich mauve duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE833
In Stock ADD TO BAG
A soft pink taupe and nude duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE834
In Stock ADD TO BAG
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE826
In Stock ADD TO BAG
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE822
In Stock ADD TO BAG
A vibrant cream eye shadow in a dark brown-bronze shimmer.
$18.00
0.27oz | ON195
In Stock ADD TO BAG
A apricot nectar and cinnamon brown shimmer duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE837
In Stock ADD TO BAG
A creamy beige and midnight teal duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE836
In Stock ADD TO BAG
A quad of eye shadow shades featuring shimmering cream, icy pearl, heathered smoke and black smoke.
$30.00
0.18oz | BE839
In Stock ADD TO BAG
A sunset pink and deep plum duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE835
In Stock ADD TO BAG
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE821
In Stock ADD TO BAG
A quad of eye shadow shades featuring nude sheen, apricot crème, glistening olive and glimmering clove.
$30.00
0.18oz | BE838
In Stock ADD TO BAG
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE820
In Stock ADD TO BAG
A glowing, light-reflective shadow in a dreamy metallic purple.
$28.00
0.15oz | RY035
Out of Stock ADD TO BAG
A quad of eye shadow shades featuring blushing ivory, honey beige, rosy nude and soft stone.
$30.00
0.18oz | BE840
Out of Stock ADD TO BAG
A glowing, light-reflective shadow in a baby blue shimmer with a hint of silver.
$28.00
0.15oz | RY036
Out of Stock ADD TO BAG
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Additional Eye Shadow Information

Eye shadows can be applied with brushes or sponge-tipped applicators, with the size of the brush or applicator proportionately matched to the area of the eye to achieve a well-blended design. Be sure that your brush or applicator is soft and smooth so the product is applied without irritating the sensitive skin of your eyelid. Pay close attention to how you blend your colors, keeping in mind that bolder, brighter colors will create a more dramatic effect, while neutral, earth and skin tones will result in a more elegant and understated look. Eye shadow is more about shaping and shading the eyes than it is about coloring the eyes.

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