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Eye Shadow

Applying your eye shadow is an art in and of itself, but don’t let that scare you away. As you experiment with blending different colors and tones to highlight and shade different parts of your eyelids, you will have fun discovering the different effects you can create with eye shadow! The most basic – and most common – technique is to use lighter shades closest to the lashes and up over the eye lid, with progressively darker tones applied to the crease and back corner. The most common type of eye shadow comes in a powder form, but you can also find beautiful shadows in pencils, creams and liquids.

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Eye Shadow Products

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A gorgeous eye shadow palette containing 15 stunning shades, a full size waterproof eyeliner and deluxe size shadow primer. A $157 Value
$49.00 $157.00 value
TF278
In Stock ADD TO BAG
Wear these six stunning shadows alone, or work your magic by mixing them together.
$36.00 $84.00 value
BE858
In Stock ADD TO BAG
16 cocoa infused matte and shimmer shades in natural browns, delicate pinks and luscious plums.
$49.00
0.62oz | TF282
In Stock ADD TO BAG
An indulgent range of deep, warm chocolate shadows infused with pure, antioxidant-rich cocoa powder.
$49.00
0.56 oz | TF314
In Stock ADD TO BAG
Give eyes a pop of sugary shimmer and creamy mattes with this French macaroon inspired palette.
$36.00
0.39 oz | TF342
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Versatile kit helps you create natural eye looks like a pro.
$36.00
TF124
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The timeless Cat Eye just got sexier.
$36.00
TF298
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This daytime set creates gorgeous natural-looking eyes.
$55.00
JI308
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Instantly creates a bright-eyed look for tired eyes.
$19.00
0.08 oz | BE306
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A glowing, light-reflective shadow in a warm, golden bronze shade.
$28.00
0.15oz | RY026
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A glowing, light-reflective shadow in a champagne pearl shimmer.
$28.00
0.15oz | RY027
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These shadows provide vivid, pigment-packed color with seamless blendability that lasts up to 12 hours.
$40.00
0.28oz | BE882
In Stock ADD TO BAG
A highly pigmented eye shadow duo recommended for brown eyes.
$28.00
0.07oz | JI170
In Stock ADD TO BAG
A highly pigmented eye shadow trio recommended for blue eyes.
$28.00
0.07oz | JI162
In Stock ADD TO BAG
A brown sugar and brown truffle duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE622
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These shadows provide vivid, pigment-packed color with seamless blendability that lasts up to 12 hours.
$40.00
0.28oz | BE881
In Stock ADD TO BAG
Embrace your natural beauty with eight endearing and eye-catching matte shadows.
$32.00
0.4oz | MP092
In Stock ADD TO BAG
A beautiful collection of rich neutral shadow shades that compliment any skin tone.
$40.00
BE817
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Unabashedly enchanting and fiercely feminine, these limited-edition hues blend and layer for countless lovely looks.
$30.00
0.17oz | BE772
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$14.00
0.02 oz | BE440
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A trio of highly pigmented shadows for any mood or occasion.
$28.00
0.07 oz | JI485
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A glowing, light-reflective shadow in a taupe/copper shade with a hint of mauve.
$28.00
0.15oz | RY024
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A highly pigmented eye shadow trio recommended for green eyes.
$28.00
0.07oz | JI382
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Incredibly creamy color that gives a rich, smooth finish.
$14.00
0.02 oz | BE426
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Additional Eye Shadow Information

Eye shadows can be applied with brushes or sponge-tipped applicators, with the size of the brush or applicator proportionately matched to the area of the eye to achieve a well-blended design. Be sure that your brush or applicator is soft and smooth so the product is applied without irritating the sensitive skin of your eyelid. Pay close attention to how you blend your colors, keeping in mind that bolder, brighter colors will create a more dramatic effect, while neutral, earth and skin tones will result in a more elegant and understated look. Eye shadow is more about shaping and shading the eyes than it is about coloring the eyes.

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