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Eye Shadow

Applying your eye shadow is an art in and of itself, but don’t let that scare you away. As you experiment with blending different colors and tones to highlight and shade different parts of your eyelids, you will have fun discovering the different effects you can create with eye shadow! The most basic – and most common – technique is to use lighter shades closest to the lashes and up over the eye lid, with progressively darker tones applied to the crease and back corner. The most common type of eye shadow comes in a powder form, but you can also find beautiful shadows in pencils, creams and liquids.

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Eye Shadow Products

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Wear these six stunning shadows alone, or work your magic by mixing them together.
$25.20 $84.00 value
1 ct | BE858
No Longer Available
Instantly creates a bright-eyed look for tired eyes.
$19.00
0.08 oz | BE306
In Stock ADD TO BAG
A highly pigmented eye shadow trio recommended for green eyes.
$30.00
0.07 oz | JI382
In Stock ADD TO BAG
A highly pigmented eye shadow trio recommended for blue or green eyes.
$30.00
0.07 oz | JI384
In Stock ADD TO BAG
A glowing, light-reflective shadow in a warm, golden bronze shade.
$28.00
0.15 oz | RY026
In Stock ADD TO BAG
Embrace your natural beauty with eight endearing and eye-catching matte shadows.
$32.00
0.4 oz | MP092
In Stock ADD TO BAG
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$19.00
0.1 oz | BE827
In Stock ADD TO BAG
This cosmetic kit, featuring 5 different eye shadows, allows you get a bright-eyed spring look.
$55.00
JI424
In Stock ADD TO BAG
This daytime set creates gorgeous natural-looking eyes.
$55.00
JI308
In Stock ADD TO BAG
Incredibly creamy color that gives a rich, smooth finish.
$15.00
0.02 oz | BE431
In Stock ADD TO BAG
A glowing, light-reflective shadow in a rich, dark brown/black with just a hint of silver.
$28.00
0.15 oz | RY025
In Stock ADD TO BAG
A glowing, light-reflective shadow in a dreamy metallic purple.
$28.00
0.15 oz | RY035
In Stock ADD TO BAG
A highly pigmented eye shadow recommended for brown eyes.
$22.00
0.07 oz | JI137
In Stock ADD TO BAG
An expertly coordinated palette containing seven ultra-silky, long-wearing eye shadows.
$26.00
BE922
In Stock ADD TO BAG
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$19.00
0.1 oz | BE823
In Stock ADD TO BAG
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$19.00
0.1 oz | BE822
In Stock ADD TO BAG
A silk stone and sandy brown duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1 oz | BE617
In Stock ADD TO BAG
All Day Eye Color - Crease Proof Sunscreen Eye Makeup - SPF 15
$18.00
0.25oz | IC033
In Stock ADD TO BAG
An award-winning, high-quality shadow which can be worn dry or damp.
$18.00
0.09 oz | SL014
In Stock ADD TO BAG
All Day Eye Color - Crease Proof Sunscreen Eye Makeup - SPF 15
$18.00
0.25 oz | IC032
In Stock ADD TO BAG
A highly pigmented eye shadow trio recommended for blue eyes.
$28.00
1 oz | JI163
In Stock ADD TO BAG
A glowing, light-reflective shadow in a champagne pearl shimmer.
$28.00
0.15 oz | RY027
In Stock ADD TO BAG
Incredibly creamy color that gives a rich, smooth finish.
$15.00
0.02 oz | BE432
In Stock ADD TO BAG
A quad of eye shadow shades featuring shimmering cream, icy pearl, heathered smoke and black smoke.
$30.00
0.18 oz | BE839
In Stock ADD TO BAG
Incredibly creamy color that gives a rich, smooth finish.
$15.00
0.02 oz | BE428
In Stock ADD TO BAG
A quad of eye shadow shades featuring nude sheen, apricot crème, glistening olive and glimmering clove.
$30.00
0.18 oz | BE838
In Stock ADD TO BAG
A glowing, light-reflective shadow in a baby blue shimmer with a hint of silver.
$28.00
0.15 oz | RY036
In Stock ADD TO BAG
A little golden glow on the eyes is perfect for a night on the town.
$28.00
0.17 oz | SL133
In Stock ADD TO BAG
A highly pigmented eye shadow recommended for green eyes.
$22.00
0.07 oz | JI142
In Stock ADD TO BAG
A highly pigmented eye shadow recommended for blue eyes.
$22.00
0.07 oz | JI132
In Stock ADD TO BAG
A highly pigmented eye shadow recommended for blue or green eyes.
$22.00
0.07 oz | JI155
In Stock ADD TO BAG
A highly pigmented eye shadow recommended for all eye colors.
$22.00
0.07 oz | JI154
In Stock ADD TO BAG
Highly pigmented shadow that is simple to blend, sensitivity-tested and stay in place.
$22.00
0.06 oz | JI525
In Stock ADD TO BAG
A highly pigmented eye shadow recommended for brown eyes.
$22.00
0.07 oz | JI150
In Stock ADD TO BAG
Adds that fresh resort look anytime all year round.
$28.00
0.17 oz | SL135
In Stock ADD TO BAG
Shimmery, jewel-toned powder and rich, creamy eyeliner all in one compact.
NOW $19.60 REG $28.00
0.06 oz | DW072
In Stock ADD TO BAG
A quick-drying liquid eye shadow with a smooth and luxurious formula.
$17.00
0.13 oz | JI588
In Stock ADD TO BAG
A quick-drying liquid eye shadow with a smooth and luxurious formula.
$17.00
0.13 oz | JI587
In Stock ADD TO BAG
A quick-drying liquid eye shadow with a smooth and luxurious formula.
$17.00
0.13 oz | JI590
In Stock ADD TO BAG
A nude creme and brown suede duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1 oz | BE620
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A Pink Cream and Mauve Brown duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1 oz | BE616
In Stock ADD TO BAG
The perfect blend of pigment, binder and pearl delivers a weightless feel on the eye, leaving lids glamorous and glittering.
$20.00
0.08 oz | SL287
In Stock ADD TO BAG
A creamy beige and midnight teal duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1 oz | BE836
In Stock ADD TO BAG
A golden snowflake and brilliant sage duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1 oz | BE621
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Supremely soft and sheer eye color with a touch of glow.
$15.00
0.02 oz | BE435
In Stock ADD TO BAG
Incredibly creamy color that gives a rich, smooth finish.
$15.00
0.02 oz | BE430
In Stock ADD TO BAG
A super soft, silky powder eye shadow that creates fabulously flirty color looks.
$19.00
0.07 oz | II033
In Stock ADD TO BAG
All Day Eye Color - Crease Proof Sunscreen Eye Makeup - SPF 15
$18.00
0.25 oz | IC030
In Stock ADD TO BAG
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Additional Eye Shadow Information

Eye shadows can be applied with brushes or sponge-tipped applicators, with the size of the brush or applicator proportionately matched to the area of the eye to achieve a well-blended design. Be sure that your brush or applicator is soft and smooth so the product is applied without irritating the sensitive skin of your eyelid. Pay close attention to how you blend your colors, keeping in mind that bolder, brighter colors will create a more dramatic effect, while neutral, earth and skin tones will result in a more elegant and understated look. Eye shadow is more about shaping and shading the eyes than it is about coloring the eyes.

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