Eye Shadow

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Applying your eye shadow is an art in and of itself, but don’t let that scare you away. As you experiment with blending different colors and tones to highlight and shade different parts of your eyelids, you will have fun discovering the different effects you can create with eye shadow! The most basic – and most common – technique is to use lighter shades closest to the lashes and up over the eye lid, with progressively darker tones applied to the crease and back corner. The most common type of eye shadow comes in a powder form, but you can also find beautiful shadows in pencils, creams and liquids.

Eye Shadow Products

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A quad of eye shadow shades featuring blushing ivory, honey beige, rosy nude and soft stone.
$30.00
0.18oz | BE840
In Stock
 
A highly pigmented eye shadow recommended for brown eyes.
$19.00
0.07oz | JI146
In Stock
 
A highly pigmented eye shadow recommended for brown eyes.
$19.00
0.07oz | JI147
In Stock
 
A glowing, light-reflective shadow in a rich, dark brown/black with just a hint of silver.
$28.00
0.15oz | RY025
In Stock
A highly pigmented eye shadow trio recommended for green eyes.
$28.00
0.07oz | JI382
In Stock
 
This cosmetic kit, featuring 5 different eye shadows, allows you get a bright-eyed spring look.
$55.00
JI424
In Stock
 
This daytime set creates gorgeous natural-looking eyes.
$55.00
JI308
In Stock
 
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE823
In Stock
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE824
In Stock
 
An award-winning, high-quality shadow which can be worn dry or damp.
$18.00
SL014
In Stock
 
Incredibly creamy color that gives a rich, smooth finish.
$14.00
.02oz | BE430
In Stock
 
High intensity sheen shadow.
$14.00
.02oz | BE439
In Stock
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Additional Eye Shadow Information

Eye shadows can be applied with brushes or sponge-tipped applicators, with the size of the brush or applicator proportionately matched to the area of the eye to achieve a well-blended design. Be sure that your brush or applicator is soft and smooth so the product is applied without irritating the sensitive skin of your eyelid. Pay close attention to how you blend your colors, keeping in mind that bolder, brighter colors will create a more dramatic effect, while neutral, earth and skin tones will result in a more elegant and understated look. Eye shadow is more about shaping and shading the eyes than it is about coloring the eyes.

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