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Eye Shadow

Applying your eye shadow is an art in and of itself, but don’t let that scare you away. As you experiment with blending different colors and tones to highlight and shade different parts of your eyelids, you will have fun discovering the different effects you can create with eye shadow! The most basic – and most common – technique is to use lighter shades closest to the lashes and up over the eye lid, with progressively darker tones applied to the crease and back corner. The most common type of eye shadow comes in a powder form, but you can also find beautiful shadows in pencils, creams and liquids.

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Eye Shadow Products

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Incredibly creamy color that gives a rich, smooth finish.
$14.00
0.02 oz | BE431
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A super soft, silky powder eye shadow that creates fabulously flirty color looks.
$19.00
0.07oz | II036
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Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.1 oz | BE819
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High intensity cream shadow creates dramatic color effects that are super long lasting and never creases.
$24.00
0.31oz | II026
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A pink frost and glimmering plum duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE624
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A highly pigmented eye shadow recommended for blue or green eyes.
$19.00
0.07oz | JI138
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A super soft, silky powder eye shadow that creates fabulously flirty color looks.
$19.00
0.07oz | II032
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A highly pigmented eye shadow recommended for green eyes.
$19.00
0.07oz | JI157
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Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.1 oz | BE827
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A glowing, light-reflective shadow in a rich, dark brown/black with just a hint of silver.
$28.00
0.15oz | RY025
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A satin taupe and rich mauve duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE833
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A periwinkle and jeweled lavender duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE626
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Additional Eye Shadow Information

Eye shadows can be applied with brushes or sponge-tipped applicators, with the size of the brush or applicator proportionately matched to the area of the eye to achieve a well-blended design. Be sure that your brush or applicator is soft and smooth so the product is applied without irritating the sensitive skin of your eyelid. Pay close attention to how you blend your colors, keeping in mind that bolder, brighter colors will create a more dramatic effect, while neutral, earth and skin tones will result in a more elegant and understated look. Eye shadow is more about shaping and shading the eyes than it is about coloring the eyes.

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