Eye Shadow

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Applying your eye shadow is an art in and of itself, but don’t let that scare you away. As you experiment with blending different colors and tones to highlight and shade different parts of your eyelids, you will have fun discovering the different effects you can create with eye shadow! The most basic – and most common – technique is to use lighter shades closest to the lashes and up over the eye lid, with progressively darker tones applied to the crease and back corner. The most common type of eye shadow comes in a powder form, but you can also find beautiful shadows in pencils, creams and liquids. Eye shadows can be applied with brushes or sponge-tipped applicators, with the size of the brush or applicator proportionately matched to the area of the eye to achieve a well-blended design. Be sure that your brush or applicator is soft and smooth so the product is applied without irritating the sensitive skin of your eyelid. And pay close attention to how you blend your colors, keeping in mind that bolder, brighter colors will create a more dramatic effect, while neutral, earth and skin tones will result in a more elegant and understated look. Eye shadow is more about shaping and shading the eyes than it is about coloring the eyes.

Eye Shadow Products

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16 cocoa infused matte and shimmer shades in natural browns, delicate pinks and luscious plums.
$49.00
0.62oz | TF282
In Stock
 
Versatile kit helps you create natural eye looks like a pro.
$36.00
TF124
In Stock
 
A gorgeous eye shadow palette containing 15 stunning shades, a full size waterproof eyeliner and deluxe size shadow primer. A $157 Value
$49.00 $157.00 value
TF278
In Stock
 
This daytime set creates gorgeous natural-looking eyes.
$55.00
JI308
In Stock
The timeless Cat Eye just got sexier.
$36.00
TF298
In Stock
 
A glowing, light-reflective shadow in a champagne pearl shimmer.
$28.00
0.15oz | RY027
In Stock
 
Instantly creates a bright-eyed look for tired eyes.
$19.00
0.08oz | BE306
In Stock
 
A glowing, light-reflective shadow in a taupe/copper shade with a hint of mauve.
$28.00
0.15oz | RY024
In Stock
A glowing, light-reflective shadow in a sensuous earthy brown hue.
$28.00
0.15oz | RY023
In Stock
 
A set of nine pigment-rich shadows that range from soft pearl to rich matte.
$36.00 $73.00 value
TF193
In Stock
 
A glowing, light-reflective shadow in a dreamy metallic purple.
$28.00
0.15oz | RY035
In Stock
 
A highly pigmented eye shadow duo recommended for brown eyes.
$28.00
0.07oz | JI170
In Stock
Embrace your natural beauty with eight endearing and eye-catching matte shadows.
$32.00
0.4oz | MP092
In Stock
 
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE819
In Stock
 
A limited-edition shadow trio featuring three new, rich, sultry shades.
$35.00
0.21oz | JI571
In Stock
 
Incredibly creamy color that gives a rich, smooth finish.
$14.00
BE428
In Stock
A quad of eye shadow shades featuring shimmering cream, icy pearl, heathered smoke and black smoke.
$30.00
0.18oz | BE839
In Stock
 
A highly pigmented eye shadow recommended for blue or green eyes.
$19.00
0.07oz | JI155
In Stock
 
A glowing, light-reflective shadow in a rich, dark brown/black with just a hint of silver.
$28.00
0.15oz | RY025
In Stock
 
Incredibly creamy color that gives a rich, smooth finish.
$14.00
BE430
In Stock
A highly pigmented eye shadow trio recommended for blue eyes.
$28.00
0.07oz | JI162
In Stock
 
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE818
In Stock
 
A limited-edition liquid eye shadow in a sheer, shimmering silver shade.
$17.00
0.13oz | JI580
In Stock
 
A brown sugar and brown truffle duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE622
In Stock
Monochromatic eyeshadow palette with endless possibilities.
$32.00
0.22oz | DW048
In Stock
 
Kitten - the legendary pale pink shimmery shadow color is now available for the lips.
$22.00
0.11oz | SL090
In Stock
 
This eye gloss, for blue eyes, delivers true, rich color that won’t crease, smear or budge.
$15.50
0.15oz | JI301
In Stock
 
Unabashedly enchanting and fiercely feminine, these limited-edition hues blend and layer for countless lovely looks.
$30.00
0.17oz | BE772
In Stock
All Day Eye Color - Crease Proof Sunscreen Eye Makeup - SPF 15
$18.00
0.25oz | IC026
In Stock
 
All Day Eye Color - Crease Proof Sunscreen Eye Makeup - SPF 15
$18.00
0.25oz | IC032
In Stock
 
An award-winning, high-quality shadow which can be worn dry or damp.
$18.00
SL012
In Stock
 
A glowing, light-reflective shadow in a baby blue shimmer with a hint of silver.
$28.00
0.15oz | RY036
In Stock
A trio of highly pigmented shadows for any mood or occasion.
$28.00
0.1oz | JI566
In Stock
 
A highly pigmented eye shadow trio recommended for blue eyes.
$28.00
0.07oz | JI163
In Stock
 
Incredibly creamy color that gives a rich, smooth finish.
$14.00
BE427
In Stock
 
High intensity sheen shadow.
$14.00
BE439
In Stock
A highly pigmented eye shadow trio recommended for blue or brown eyes.
$28.00
0.07oz | JI402
In Stock
 
A highly pigmented eye shadow trio recommended for any eye color.
$28.00
0.07oz | JI391
In Stock
 
A highly pigmented eye shadow trio recommended for green eyes.
$28.00
0.07oz | JI382
In Stock
 
A little golden glow on the eyes is perfect for a night on the town.
$28.00
0.17oz | SL133
In Stock
Monochromatic eyeshadow palette with endless possibilities.
$32.00
0.22oz | DW050
In Stock
 
A periwinkle and jeweled lavender duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE626
In Stock
 
Make your eye makeup a breeze with this eye shadow trio.
$20.00
SL184
In Stock
 
A highly pigmented eye shadow recommended for brown eyes.
$19.00
0.07oz | JI146
In Stock
A highly pigmented eye shadow recommended for blue or brown eyes.
$19.00
0.07oz | JI134
In Stock
 
A highly pigmented eye shadow recommended for blue eyes.
$19.00
0.07oz | JI132
In Stock
 
Highly pigmented shadow that is simple to blend, sensitivity-tested and stay in place.
$19.00
0.06oz | JI516
In Stock
 
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE827
In Stock
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