Eye Shadow

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Applying your eye shadow is an art in and of itself, but don’t let that scare you away. As you experiment with blending different colors and tones to highlight and shade different parts of your eyelids, you will have fun discovering the different effects you can create with eye shadow! The most basic – and most common – technique is to use lighter shades closest to the lashes and up over the eye lid, with progressively darker tones applied to the crease and back corner. The most common type of eye shadow comes in a powder form, but you can also find beautiful shadows in pencils, creams and liquids. Eye shadows can be applied with brushes or sponge-tipped applicators, with the size of the brush or applicator proportionately matched to the area of the eye to achieve a well-blended design. Be sure that your brush or applicator is soft and smooth so the product is applied without irritating the sensitive skin of your eyelid. And pay close attention to how you blend your colors, keeping in mind that bolder, brighter colors will create a more dramatic effect, while neutral, earth and skin tones will result in a more elegant and understated look. Eye shadow is more about shaping and shading the eyes than it is about coloring the eyes.

Eye Shadow Products

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An ideal fall and holiday palette designed in collaboration with world famous blogger and makeup artist Tamanna Roashan.
$29.00
AJ124
In Stock
 
16 cocoa infused matte and shimmer shades in natural browns, delicate pinks and luscious plums.
$49.00
0.62oz | TF282
In Stock
 
The Maya Mia Palette, designed in collaboration with world famous blogger and makeup artist Maya Janeska.
$29.00
AJ123
In Stock
 
Versatile kit helps you create natural eye looks like a pro.
$36.00
TF124
In Stock
A gorgeous eye shadow palette containing 15 stunning shades, a full size waterproof eyeliner and deluxe size shadow primer. A $157 Value
$49.00 $157.00 value
TF278
In Stock
 
A beautiful collection of rich neutral shadow shades that compliment any skin tone.
$40.00
BE817
In Stock
 
Instantly creates a bright-eyed look for tired eyes.
$18.00
0.08oz | BE306
In Stock
 
The timeless Cat Eye just got sexier.
$36.00
TF298
In Stock
A glowing, light-reflective shadow in a taupe/copper shade with a hint of mauve.
$28.00
0.15oz | RY024
In Stock
 
A glowing, light-reflective shadow in a warm, golden bronze shade.
$28.00
0.15oz | RY026
In Stock
 
A glowing, light-reflective shadow in a champagne pearl shimmer.
$28.00
0.15oz | RY027
In Stock
 
A glowing, light-reflective shadow in a sensuous earthy brown hue.
$28.00
0.15oz | RY023
In Stock
A highly pigmented eye shadow trio recommended for blue eyes.
$28.00
0.07oz | JI163
In Stock
 
A highly pigmented eye shadow trio recommended for blue or brown eyes.
$28.00
0.07oz | JI402
In Stock
 
This daytime set creates gorgeous natural-looking eyes.
$55.00
JI308
In Stock
 
A glowing, light-reflective shadow in a dreamy metallic purple.
$28.00
0.15oz | RY035
In Stock
A trio of highly pigmented shadows for any mood or occasion.
$28.00
JI485
In Stock
 
A highly pigmented eye shadow trio recommended for blue or green eyes.
$28.00
0.07oz | JI384
In Stock
 
A highly pigmented eye shadow trio recommended for blue eyes.
$28.00
0.07oz | JI162
In Stock
 
A highly pigmented eye shadow recommended for green eyes.
$19.00
0.07oz | JI157
In Stock
A highly pigmented eye shadow recommended for blue eyes.
$19.00
0.07oz | JI136
In Stock
 
A highly pigmented eye shadow recommended for blue or green eyes.
$19.00
0.07oz | JI155
In Stock
 
A glowing, light-reflective shadow in a rich, dark brown/black with just a hint of silver.
$28.00
0.15oz | RY025
In Stock
 
A soft pink taupe and nude duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE834
In Stock
A quad of eye shadow shades featuring blushing ivory, honey beige, rosy nude and soft stone.
$30.00
0.18oz | BE840
In Stock
 
Five long-wearing perfect shades picked out for those with green eyes.
$56.00
0.3oz | JI437
In Stock
 
A highly pigmented eye shadow trio recommended for green eyes.
$28.00
0.07oz | JI382
In Stock
 
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE823
In Stock
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE818
In Stock
 
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE826
In Stock
 
A highly pigmented eye shadow recommended for all eye colors.
$19.00
0.07oz | JI154
In Stock
 
This eye gloss, for blue eyes, delivers true, rich color that won’t crease, smear or budge.
$15.50
0.15oz | JI300
In Stock
A cool champagne sheen and antique bronze with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE832
In Stock
 
A highly pigmented eye shadow recommended for brown eyes.
$19.00
0.07oz | JI146
In Stock
 
A highly pigmented eye shadow recommended for blue or brown eyes.
$19.00
0.07oz | JI134
In Stock
 
A highly pigmented eye shadow recommended for brown eyes.
$19.00
0.07oz | JI147
In Stock
A highly pigmented eye shadow recommended for brown eyes.
$19.00
0.07oz | JI143
In Stock
 
A highly pigmented eye shadow recommended for blue eyes.
$19.00
0.07oz | JI139
In Stock
 
High intensity sheen shadow.
$14.00
BE439
In Stock
 
All Day Eye Color - Crease Proof Sunscreen Eye Makeup - SPF 15
$18.00
0.25oz | IC031
In Stock
A sunset pink and deep plum duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE835
In Stock
 
This eye gloss, for blue eyes, delivers true, rich color that won’t crease, smear or budge.
$15.50
0.15oz | JI301
In Stock
 
Unabashedly enchanting and fiercely feminine, these limited-edition hues blend and layer for countless lovely looks.
$30.00
0.17oz | BE772
In Stock
 
The perfect blend of pigment, binder and pearl delivers a weightless feel on the eye, leaving lids glamorous and glittering.
$20.00
.08 oz | SL286
In Stock
A quad of eye shadow shades featuring shimmering cream, icy pearl, heathered smoke and black smoke.
$30.00
0.18oz | BE839
In Stock
 
A pigment rich, luxuriously formulated eye shadow. Copper Peony is a warm Copper sun shade.
$18.00
.06oz | TF214
In Stock
 
A set of nine pigment-rich shadows that range from soft pearl to rich matte.
$36.00 $73.00 value
TF193
In Stock
 
High intensity sheen shadow.
$14.00
0.02oz | BE441
In Stock
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