Eye Shadow

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Applying your eye shadow is an art in and of itself, but don’t let that scare you away. As you experiment with blending different colors and tones to highlight and shade different parts of your eyelids, you will have fun discovering the different effects you can create with eye shadow! The most basic – and most common – technique is to use lighter shades closest to the lashes and up over the eye lid, with progressively darker tones applied to the crease and back corner. The most common type of eye shadow comes in a powder form, but you can also find beautiful shadows in pencils, creams and liquids. Eye shadows can be applied with brushes or sponge-tipped applicators, with the size of the brush or applicator proportionately matched to the area of the eye to achieve a well-blended design. Be sure that your brush or applicator is soft and smooth so the product is applied without irritating the sensitive skin of your eyelid. And pay close attention to how you blend your colors, keeping in mind that bolder, brighter colors will create a more dramatic effect, while neutral, earth and skin tones will result in a more elegant and understated look. Eye shadow is more about shaping and shading the eyes than it is about coloring the eyes.

Eye Shadow Products

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16 cocoa infused matte and shimmer shades in natural browns, delicate pinks and luscious plums.
$49.00
0.62oz | TF282
In Stock
 
Versatile kit helps you create natural eye looks like a pro.
$36.00
TF124
In Stock
 
A gorgeous eye shadow palette containing 15 stunning shades, a full size waterproof eyeliner and deluxe size shadow primer. A $157 Value
$49.00 $157.00 value
TF278
In Stock
 
Instantly creates a bright-eyed look for tired eyes.
$18.00
0.08oz | BE306
In Stock
A veil of sheer metallic hues give these unique shadows a glowing, light-reflective finish not seen in traditional eye shadows.
$28.00
0.15oz | RY024
In Stock
 
The Maya Mia Palette, designed in collaboration with world famous blogger and makeup artist Maya Janeska.
$29.00
AJ123
In Stock
 
An ideal fall and holiday palette designed in collaboration with world famous blogger and makeup artist Tamanna Roashan.
$29.00
AJ124
In Stock
 
A beautiful collection of rich neutral shadow shades that compliment any skin tone.
$40.00
BE817
In Stock
A veil of sheer metallic hues give these unique shadows a glowing, light-reflective finish not seen in traditional eye shadows.
$28.00
0.15oz | RY023
In Stock
 
A veil of sheer metallic hues give these unique shadows a glowing, light-reflective finish not seen in traditional eye shadows.
$28.00
0.15oz | RY027
In Stock
 
A set of nine pigment-rich shadows that range from soft pearl to rich matte.
$36.00 $73.00 value
TF193
In Stock
 
The timeless Cat Eye just got sexier.
$36.00
TF298
In Stock
A highly pigmented eye shadow trio recommended for blue or green eyes.
$28.00
0.07oz | JI384
In Stock
 
A satin taupe and rich mauve duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE833
In Stock
 
A highly pigmented eye shadow recommended for brown eyes.
$19.00
0.07oz | JI146
In Stock
 
An award-winning, high-quality shadow which can be worn dry or damp.
$18.00
SL012
In Stock
A veil of sheer metallic hues give these unique shadows a glowing, light-reflective finish not seen in traditional eye shadows.
$28.00
0.15oz | RY026
In Stock
 
A veil of sheer metallic hues give these unique shadows a glowing, light-reflective finish not seen in traditional eye shadows.
$28.00
0.15oz | RY025
In Stock
 
A quad of eye shadow shades featuring shimmering cream, icy pearl, heathered smoke and black smoke.
$30.00
0.18oz | BE839
In Stock
 
A quad of eye shadow shades featuring blushing ivory, honey beige, rosy nude and soft stone.
$30.00
0.18oz | BE840
In Stock
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE819
In Stock
 
A highly pigmented eye shadow recommended for blue or green eyes.
$19.00
0.07oz | JI138
In Stock
 
A highly pigmented eye shadow recommended for any eye color with deep skin tones.
$19.00
0.07oz | JI135
In Stock
 
A trio of highly pigmented shadows for any mood or occasion.
$28.00
JI485
In Stock
A highly pigmented eye shadow trio recommended for green eyes.
$28.00
0.07oz | JI382
In Stock
 
This daytime set creates gorgeous natural-looking eyes.
$55.00
JI308
In Stock
 
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE818
In Stock
 
A veil of sheer metallic hues give these unique shadows a glowing, light-reflective finish not seen in traditional eye shadows.
$28.00
0.15oz | RY035
In Stock
All Day Eye Color - Crease Proof Sunscreen Eye Makeup - SPF 15
$18.00
0.25oz | IC026
In Stock
 
High intensity sheen shadow.
$14.00
BE440
In Stock
 
An amazing liquid that intensifies the color of any powder eyeshadow with a drop.
$17.00
0.26oz | DW103
In Stock
 
A cool champagne sheen and antique bronze with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE832
In Stock
A soft pink taupe and nude duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE834
In Stock
 
A highly pigmented eye shadow recommended for blue or green eyes.
$19.00
0.07oz | JI155
In Stock
 
A highly pigmented eye shadow recommended for brown eyes.
$19.00
0.07oz | JI147
In Stock
 
A highly pigmented eye shadow recommended for brown eyes.
$19.00
0.07oz | JI143
In Stock
A highly pigmented eye shadow recommended for brown eyes.
$19.00
0.07oz | JI150
In Stock
 
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE823
In Stock
 
Creamy, long-wearing color meets exceptional skincare benefits and broad spectrum SPF.
$18.00
0.10oz | BE820
In Stock
 
This eye gloss, for blue eyes, delivers true, rich color that won’t crease, smear or budge.
$15.50
0.15oz | JI301
In Stock
All Day Eye Color - Crease Proof Sunscreen Eye Makeup - SPF 15
$18.00
0.25oz | IC033
In Stock
 
Unabashedly enchanting and fiercely feminine, these limited-edition hues blend and layer for countless lovely looks.
$30.00
0.17oz | BE772
In Stock
 
Incredibly creamy color that gives a rich, smooth finish.
$14.00
BE431
In Stock
 
A trio of highly pigmented shadows for any mood or occasion.
$28.00
0.1oz | JI566
In Stock
A highly pigmented eye shadow trio recommended for blue eyes.
$28.00
0.07oz | JI162
In Stock
 
A vibrant cream eye shadow in a light beige shimmer.
$18.00
0.33oz | ON167
In Stock
 
A vibrant cream eye shadow in a steel grey shimmer.
$18.00
0.33oz | ON165
In Stock
 
An ultra-smooth eye shdow thatglides on effortlessly and has an extra creamy, opaque finish. Meterorite is a high shine gunmetal gray shimmer shade.
$12.00
.01oz | BE596
In Stock
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