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Eye Shadow

Applying your eye shadow is an art in and of itself, but don’t let that scare you away. As you experiment with blending different colors and tones to highlight and shade different parts of your eyelids, you will have fun discovering the different effects you can create with eye shadow! The most basic – and most common – technique is to use lighter shades closest to the lashes and up over the eye lid, with progressively darker tones applied to the crease and back corner. The most common type of eye shadow comes in a powder form, but you can also find beautiful shadows in pencils, creams and liquids.

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Eye Shadow Products

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A brown sugar and brown truffle duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1 oz | BE622
In Stock ADD TO BAG
A highly pigmented eye shadow recommended for blue or green eyes.
$22.00
0.07 oz | JI155
In Stock ADD TO BAG
A trio of jewel-toned, talc-free shadows with the look and feel of crushed velvet.
$24.00
0.27 oz | DW130
In Stock ADD TO BAG
A highly pigmented eye shadow recommended for blue or brown eyes.
$22.00
0.07 oz | JI134
In Stock ADD TO BAG
A highly pigmented eye shadow recommended for brown eyes.
$22.00
0.07 oz | JI153
In Stock ADD TO BAG
A highly pigmented eye shadow recommended for blue eyes.
$22.00
0.07 oz | JI132
In Stock ADD TO BAG
A highly pigmented eye shadow recommended for brown eyes.
$22.00
0.07 oz | JI137
In Stock ADD TO BAG
This eyeshadow duo brings out the green in green eyes.
$22.00
0.15 oz | DW167
In Stock ADD TO BAG
A highly pigmented eye shadow recommended for blue eyes.
$22.00
0.07 oz | JI139
In Stock ADD TO BAG
A highly pigmented eye shadow recommended for any eye color with deep skin tones.
$22.00
0.07 oz | JI135
In Stock ADD TO BAG
A highly pigmented eye shadow recommended for all eye colors.
$22.00
0.07 oz | JI154
In Stock ADD TO BAG
A quad of eye shadow shades featuring shimmering cream, icy pearl, heathered smoke and black smoke.
NOW $21.00 REG $30.00
0.18 oz | BE839
In Stock ADD TO BAG
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Additional Eye Shadow Information

Eye shadows can be applied with brushes or sponge-tipped applicators, with the size of the brush or applicator proportionately matched to the area of the eye to achieve a well-blended design. Be sure that your brush or applicator is soft and smooth so the product is applied without irritating the sensitive skin of your eyelid. Pay close attention to how you blend your colors, keeping in mind that bolder, brighter colors will create a more dramatic effect, while neutral, earth and skin tones will result in a more elegant and understated look. Eye shadow is more about shaping and shading the eyes than it is about coloring the eyes.

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