Eye Shadow

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Applying your eye shadow is an art in and of itself, but don’t let that scare you away. As you experiment with blending different colors and tones to highlight and shade different parts of your eyelids, you will have fun discovering the different effects you can create with eye shadow! The most basic – and most common – technique is to use lighter shades closest to the lashes and up over the eye lid, with progressively darker tones applied to the crease and back corner. The most common type of eye shadow comes in a powder form, but you can also find beautiful shadows in pencils, creams and liquids. Eye shadows can be applied with brushes or sponge-tipped applicators, with the size of the brush or applicator proportionately matched to the area of the eye to achieve a well-blended design. Be sure that your brush or applicator is soft and smooth so the product is applied without irritating the sensitive skin of your eyelid. And pay close attention to how you blend your colors, keeping in mind that bolder, brighter colors will create a more dramatic effect, while neutral, earth and skin tones will result in a more elegant and understated look. Eye shadow is more about shaping and shading the eyes than it is about coloring the eyes.

Eye Shadow Products

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Versatile kit helps you create natural eye looks like a pro.
$36.00
TF124
In Stock
 
Instantly creates a bright-eyed look for tired eyes.
$18.00
0.08oz | BE306
In Stock
 
A set of nine pigment-rich shadows that range from soft pearl to rich matte.
$36.00 $73.00 value
TF193
In Stock
 
An award-winning, high-quality shadow which can be worn dry or damp.
$18.00
SL012
In Stock
A veil of sheer metallic hues give these unique shadows a glowing, light-reflective finish not seen in traditional eye shadows.
$28.00
0.15oz | RY026
In Stock
 
This daytime set creates gorgeous natural-looking eyes.
$55.00
JI308
In Stock
 
An amazing liquid that intensifies the color of any powder eyeshadow with a drop.
$17.00
0.26oz | DW103
In Stock
 
A highly pigmented eye shadow recommended for blue eyes.
$19.00
0.07oz | JI136
In Stock
All Day Eye Color - Crease Proof Sunscreen Eye Makeup - SPF 15
$18.00
0.25oz | IC027
In Stock
 
All Day Eye Color - Crease Proof Sunscreen Eye Makeup - SPF 15
$18.00
0.25oz | IC032
In Stock
 
Supremely soft and sheer eye color with a touch of glow.
$14.00
BE435
In Stock
 
High intensity sheen shadow.
$14.00
0.02oz | BE441
In Stock
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