Save 20% Storewide use code SUM20 — Details » Save 20% Storewide use code SUM20 — Details »

Eye Shadow

Applying your eye shadow is an art in and of itself, but don’t let that scare you away. As you experiment with blending different colors and tones to highlight and shade different parts of your eyelids, you will have fun discovering the different effects you can create with eye shadow! The most basic – and most common – technique is to use lighter shades closest to the lashes and up over the eye lid, with progressively darker tones applied to the crease and back corner. The most common type of eye shadow comes in a powder form, but you can also find beautiful shadows in pencils, creams and liquids.

The Summer Forecast is in | g2g » The Summer Forecast is in | g2g »

Eye Shadow Products

Sort results by:
Display:        
16 cocoa infused matte and shimmer shades in natural browns, delicate pinks and luscious plums.
$49.00
0.62oz | TF282
In Stock ADD TO BAG
Versatile kit helps you create natural eye looks like a pro.
$36.00
TF124
In Stock ADD TO BAG
Instantly creates a bright-eyed look for tired eyes.
$19.00
0.08 oz | BE306
In Stock ADD TO BAG
This daytime set creates gorgeous natural-looking eyes.
$55.00
JI308
In Stock ADD TO BAG
A glowing, light-reflective shadow in a warm, golden bronze shade.
$28.00
0.15oz | RY026
In Stock ADD TO BAG
A quad of eye shadow shades featuring delicate peach, brushed taupe, light mocha glaze and twinkling espresso.
$30.00
0.18oz | BE631
In Stock ADD TO BAG
A nude creme and brown suede duo with vivid, long-wearing color in an ultra smooth, silky texture.
$20.00
0.1oz | BE620
In Stock ADD TO BAG
A highly pigmented eye shadow recommended for blue eyes.
$19.00
0.07oz | JI136
In Stock ADD TO BAG
This eyeshadow duo brings out the green in green eyes.
$22.00
0.15 oz | DW167
In Stock ADD TO BAG
A trio of jewel-toned, talc-free shadows with the look and feel of crushed velvet.
NOW $16.08 REG $24.00
0.27 oz | DW130
In Stock ADD TO BAG
All Day Eye Color - Crease Proof Sunscreen Eye Makeup - SPF 15
$18.00
0.25oz | IC032
In Stock ADD TO BAG
An amazing liquid that intensifies the color of any powder eyeshadow with a drop.
$17.00
0.26oz | DW103
In Stock ADD TO BAG
Display:        

Additional Eye Shadow Information

Eye shadows can be applied with brushes or sponge-tipped applicators, with the size of the brush or applicator proportionately matched to the area of the eye to achieve a well-blended design. Be sure that your brush or applicator is soft and smooth so the product is applied without irritating the sensitive skin of your eyelid. Pay close attention to how you blend your colors, keeping in mind that bolder, brighter colors will create a more dramatic effect, while neutral, earth and skin tones will result in a more elegant and understated look. Eye shadow is more about shaping and shading the eyes than it is about coloring the eyes.

FREE Youth Complex ($60 Value). Details »
Now only $99 | Clarisonic Pedi. Get Yours »
FREE True Isaac Mizrahi FULL SIZE Sheer Lip Shine ($18 Value). Details »
Skin Care Regimen »
2 steps to a new you — My Beauty Advisor