Eye Shadow

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Applying your eye shadow is an art in and of itself, but don’t let that scare you away. As you experiment with blending different colors and tones to highlight and shade different parts of your eyelids, you will have fun discovering the different effects you can create with eye shadow! The most basic – and most common – technique is to use lighter shades closest to the lashes and up over the eye lid, with progressively darker tones applied to the crease and back corner. The most common type of eye shadow comes in a powder form, but you can also find beautiful shadows in pencils, creams and liquids. Eye shadows can be applied with brushes or sponge-tipped applicators, with the size of the brush or applicator proportionately matched to the area of the eye to achieve a well-blended design. Be sure that your brush or applicator is soft and smooth so the product is applied without irritating the sensitive skin of your eyelid. And pay close attention to how you blend your colors, keeping in mind that bolder, brighter colors will create a more dramatic effect, while neutral, earth and skin tones will result in a more elegant and understated look. Eye shadow is more about shaping and shading the eyes than it is about coloring the eyes.

Eye Shadow Products

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16 cocoa infused matte and shimmer shades in natural browns, delicate pinks and luscious plums.
$49.00
0.62oz | TF282
In Stock
 
Versatile kit helps you create natural eye looks like a pro.
$36.00
TF124
In Stock
 
Instantly creates a bright-eyed look for tired eyes.
$18.00
0.08oz | BE306
In Stock
 
This daytime set creates gorgeous natural-looking eyes.
$55.00
JI308
In Stock
A set of nine pigment-rich shadows that range from soft pearl to rich matte.
$36.00 $73.00 value
TF193
In Stock
 
A glowing, light-reflective shadow in a warm, golden bronze shade.
$28.00
0.15oz | RY026
In Stock
 
Incredibly creamy color that gives a rich, smooth finish.
$14.00
BE432
In Stock
 
A highly pigmented eye shadow recommended for blue eyes.
$19.00
0.07oz | JI136
In Stock
A quad of eye shadow shades featuring airy pink, iridescent lilac, electric amethyst and violet sheen.
$30.00
0.18oz | BE633
In Stock
 
A trio of jewel-toned, talc-free shadows with the look and feel of crushed velvet.
REG $24.00  NOW $16.08
DW130
In Stock
 
High intensity sheen shadow.
$14.00
0.02oz | BE441
In Stock
 
This eyeshadow duo helps to bring the brown out in brown eyes.
$22.00
0.15oz | DW168
In Stock
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